Develop integrated digital strategies aligned with clients' marketing and business objectives

Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs

Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms

Partner with Account Managers on quarterly and annual client marketing strategies

Challenge client briefs and assumptions using data, consumer behaviour and market insights

Develop campaign measurement frameworks and define success metrics

Conduct audience, market, competitor and digital trend research

Analyze campaign and platform performance and identify optimization opportunities

Translate data into actionable recommendations for clients and internal teams

Participate in client meetings as the agency's digital strategy subject-matter expert

Present digital strategies, insights and recommendations to clients

Identify digital opportunities and advise clients on emerging digital trends

Develop campaign frameworks across awareness, consideration, conversion and retention

Define audience segmentation, targeting, messaging and channel roles

Collaborate with campaign implementers and channel specialists

Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix

Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization

Identify technology and automation opportunities to improve agency workflows

Share digital trends,



platform developments and emerging technologies with the agency

Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables

Contribute digital strategy and insights to new-business pitches and proposals

Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbean Ideas

Requirements

3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing

Agency experience strongly preferred

Demonstrated experience developing digital strategies rather than solely executing campaigns

Experience across multiple digital channels, including paid social, search, display, social media, content, email, websites and SEO

Experience using data and analytics to evaluate marketing performance and develop recommendations

Experience presenting recommendations and strategic thinking to clients or senior stakeholders

Experience working with cross-functional creative, account management and digital teams

Experience across multiple client accounts or industries is an asset

Strong strategic and analytical thinking

Ability to translate business objectives into marketing strategies





Strong understanding of digital consumer behaviour

Data interpretation and insight generation

Excellent presentation and storytelling skills

Strong written and verbal communication

Creative problem‑solving

Strong research skills

Ability to simplify complex digital concepts

Cross-functional collaboration

Ability to manage multiple clients and priorities

Strong understanding of AI and emerging technology

Ability to influence without direct authority

Core Competencies

Demonstrates expertise in developing integrated digital strategies that align with client objectives, utilizing data-driven insights to optimize marketing performance across various digital channels. Proficient in audience segmentation, campaign measurement, and presenting actionable recommendations to clients.

Highest-signal resume keywords

Digital Strategy Development

Data Analysis and Interpretation

Cross-Channel Marketing Expertise

Client Presentation Skills

AI and Emerging Technology Understanding

ATS Optimization Keywords

Hard Skills

Digital Marketing

Performance Marketing

SEO

Paid Social

Email Marketing

Content Marketing

Campaign Measurement

Audience Segmentation

Market Research

Data-Driven Recommendations

Soft Skills

Strategic Thinking

Analytical Thinking

Creative Problem-Solving

Cross-Functional Collaboration

Excellent Communication

Industry Keywords

Integrated Marketing

Digital Consumer Behaviour

Campaign Optimization

Client Management

Emerging Digital Trends

📌 Digital Marketing Strategist (Madrid)
🏢 Jobtailor
📍 Madrid