~ Own and continuously optimize the marketing operations ecosystem and martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools
~ Design and manage workflows, lead routing, scoring, lifecycle processes and other automations
~ Maintain marketing database accuracy, consistency and health through segmentation, deduplication, enrichment, data governance and CRM optimization
~ Support operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs
~ Build and maintain dashboards and reporting for funnel performance, campaign effectiveness, attribution, pipeline generation and marketing KPIs
~ Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs and webhooks
~ Work with Product, Engineering and RevOps on integrations and data flows
~ Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies
~ Partner with Marketing, Sales, RevOps, Product and Engineering across systems, processes, data and the customer journey Requirements
~5+ years of marketing operations experience, preferably B2B; SaaS preferred
~ Extensive experience with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and Automation
~ Strong experience managing CRM platforms; Zoho CRM experience highly preferred
~ Extensive experience building integrations using Zapier or similar automation platforms
~ Experience with lifecycle marketing, lead management and CRM architecture
~ Ability to think about customer journeys beyond open rates and click through rates
~ Strong understanding of marketing attribution and funnel analytics
~ Advanced reporting and dashboard creation experience
~ Strong technical and analytical skills and knowledge of BI tools




~ Ability to juggle multiple projects, stay organized and prioritize quickly
~ Analytical and problem-solving skills
~ BA in marketing, business, communications, technology or similar area is preferred
~ Experience with Domo, Zoho and Zapier
~ Experience with Google Tag Manager and GA4
~ Familiarity with SQL or querying marketing data
~ Experience with BI platforms such as Looker Studio, Tableau or Power BI
~ Knowledge of APIs and webhook integrations
~ Experience implementing AI-powered marketing workflows and automation
~ Understanding of GDPR, consent management and data governance
~ Experience supporting international or multi-product marketing teams
~ Excellent written and verbal English skills

Core Competencies
Demonstrates expertise in marketing operations, including HubSpot and Zoho CRM management, automation, and data governance. Proficient in building integrations, advanced reporting, and optimizing customer journeys through analytics and lifecycle marketing.
Highest-signal resume keywords

HubSpot Marketing Hub
Zoho CRM Management
Zapier Integrations
Advanced Reporting
Marketing Attribution
ATS Optimization Keywords
Hard Skills

Marketing Operations
Lifecycle Marketing
Lead Management
Data Governance
APIs and Webhook Integrations
SQL
BI Tools
Campaign Effectiveness
Funnel Analytics
Automation Platforms
Soft Skills

Analytical Skills
Problem-Solving Skills
Organizational Skills
Communication Skills
Project Management
Certifications & Qualifications

BA in Marketing
BA in Business
BA in Communications
BA in Technology
Industry Keywords

B2B Marketing
SaaS
GDPR
Consent Management
Data Governance
Tools & Technologies

HubSpot
Zoho
Zapier
Google Tag Manager
GA4
Domo
Looker Studio
Tableau
Power BI
#J-18808-Ljbffr

📌 Marketing Operations, Team lead (Barcelona)
🏢 Jobtailor
📍 Barcelona