18 sep
|
Thermo Fisher Scientific
|
Alcobendas
18 sep
Thermo Fisher Scientific
Alcobendas
This job is with Thermo Fisher Scientific, an inclusive employer and a member of myGwork – the largest general platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
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Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
The Marketing Automation Specialist within the RSD EU Digital Marketing team is responsible for executing and optimizing automated, personalized customer journeys(email, web) that drive engagement, conversion, and retention.
This role focuses on building and managing data-driven customer journeys that deliver the right message to the right customer at the right moment. By leveraging behavioral, transactional, and CRM data, the specialist supports lifecycle programs across customer onboarding, growth, re-engagement and retention, ensuring relevant communication that contributes to both revenue growth and sales effectiveness.
Journeys are served through a modern Mar-Tech including Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Oracle Eloqua. This role translates data and campaign requirements into scalable, automated journeys. The specialist plays a key role in ensuring campaigns are executed with high relevancy, hyper personalized, and continuously optimized based on performance insights.
Close collaboration with regional marketing teams, sales, content, and MarTech stakeholders is essential to ensure campaigns align with business priorities and deliver consistent, high-quality customer experiences.
Key responsibilities:
- Build, launch, and manage email campaigns and automated customer journeys across the lifecycle, including onboarding, cross-/upsell, reactivation, and retention.
- Execute in partnership with our Studio team email campaigns and support journey orchestration in Adobe Experience Platform (AEP) and Adobe J
📌 Marketing Automation Specialist (Alcobendas)
🏢 Thermo Fisher Scientific
📍 Alcobendas