Overview

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In this role you will lead data-driven performance marketing across a Glovo region, partnering with marketing, data, and design teams to uncover opportunities and optimize campaigns. You will own end-to-end regional campaigns, focusing on app campaigns and programmatic channels to drive growth and ROAS. You’ll champion rapid experimentation, share best practices, and collaborate cross-functionally to push campaign performance to the next level.

This is a hands-on position with a strong emphasis on analytics, impact, and scaling high-impact initiatives.

Compensaciones / Ventajas

- equity plan
- private health insurance
- monthly Glovo credit
- discounts on transportation, food, and kindergarten expenses
- discounted gym memberships
- extra time off, remote work 2 days a week, and option to work from anywhere up to 3 weeks a year

Responsabilidades

- Lead creation, development, and optimization of high-impact campaigns for a Glovo region
- Specialize in acquisition, activation, reactivation, and re-engagement via App Campaigns (UAC) and programmatic channels
- Apply a hands-on, data-driven approach to daily operations and tackle challenges to exceed goals
- Collaborate with marketers and analysts across Paid Social, SEM, ASA, and programmatic to maximize impact




- Own performance targets and deliver on key metrics to drive growth
- Share insights and best practices to elevate team performance
- Lead continuous optimization through A/B testing and performance analysis
- Work cross-functionally with design, local marketing, BI, and Martech to craft winning strategies

Requisitos principales

- 3-5+ years of experience in performance marketing with focus on Google App Campaigns (preferably UAC) and programmatic advertising
- Proven ability to scale campaigns, optimize acquisition funnels, and maximize ROAS
- Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization
- Strong analytical mindset with ability xugodme to turn data into actionable insights
- Experience managing large-scale campaigns and collaborating across multiple stakeholders
- Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer
- Ability to thrive in a fast-paced environment and drive projects from strategy to execution
- Excellent communication and problem-solving skills with a proactive approach
- Fluency in English; additional languages a plus

- excellent communication
- problem-solving
- proactive approach
- Google App Campaigns / UAC
- programmatic advertising
- Paid Social, SEM, ASA

📌 Senior Paid Search Marketing Specialist - barcelona
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