Job Location MADRID GENERAL OFFICE
Passionate about growing brands through creators, culture, and conversation? We’re building a new Influencer & Community team within our Brand organization — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across Spain.
As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G;’s portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you’ll bring general strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. This is a hands‑on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.
Influencer & Creator Strategy & Execution
Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts) Build and manage relationships with creators, agents, and talent partners Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
Engage with audiences across key platforms,



bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy Monitor sentiment, manage risks and elevate issues where required Develop and maintain community guidelines, response frameworks, and escalation protocols Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
Content & Social Ecosystem Integration
Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem Identify high-performing content for cross-channel amplification (organic + paid) Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed
Social Listening, Trends & Insights
Monitor social conversations, trends, and competitor activity Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
Ensure all content and partnerships align with brand guidelines, platform best practices, and Spain advertising regulations Provide guidance to internal teams and creators on disclosure and compliance standards
Health insurance, pension plan, and life insurance.
~Relocation support if needed.




~ The opportunity to work with some of the world’s most recognized consumer brands and help shape how they connect with the next generation of consumers.
We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This role is based in our Madrid Office in Alcobendas. Experience in influencer marketing, creator partnerships, or social media.
Exposure to health/beauty, or consumer brands is an advantage.
Professional proficiency in spoken and written Spanish and English.
Proven record of managing end-to-end influencer campaigns, from briefing through to reporting.
Ability to connect creator storytelling with broader brand engagement.
Data-driven mindset, with the ability to analyze performance and optimize campaigns.
Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
Strong communication and collaboration skills in fast‑paced, multi‑stakeholder environments
Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.
We are an equal opportunity employer and value diversity at our company.
Full time
P&G; was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment.

📌 Influencer and Community Brand Manager (Madrid)
🏢 Procter & Gamble
📍 Madrid