Experteer Overview
In this role you will lead the end-to-end development of econometric Marketing Mix Models to quantify media and non-media effects on performance. You will integrate MMM with multi-touch attribution and run marketing experiments to validate models. You’ll translate complex analyses into actionable client recommendations and collaborate with cross-functional teams. This position offers the chance to shape measurement frameworks that drive client growth and optimize media investment. You will work in a data-driven, client-facing environment within Publicis Digitas’ analytics group.

Compensaciones / Beneficios
• Design, build, and maintain Marketing Mix Models (MMM) to quantify impact of media and other drivers on sales and KPIs.
• Model adstock and saturation; translate outputs into budget allocation and optimization scenarios.
• Lead multi-touch attribution (MTA) modeling and integrate with MMM within a unified framework.
• Design and analyze marketing experiments (geo-experiments, holdout, incrementality) to validate models.
• Develop propensity and predictive models to support targeting and decision-making.
• Propose methodological enhancements to improve model performance and reliability.
• Collaborate with multidisciplinary teams to align with client goals.
• Create data reports and visualizations (Power BI)



to clearly communicate results.
• Ensure data quality by cleaning and organizing inputs; present findings to clients.

Responsabilidades
• 6+ years in econometric or statistical modeling with end-to-end MMM experience.
• Proficiency in Bayesian methods (e.g., PyMC, Stan) and frequentist approaches; familiarity with MMM tools (Robyn, Meridian, LightweightMMM).
• Strong understanding of causal inference and experience designing marketing experiments (geo-experiments, diff-in-diff, synthetic control).
• Experience building propensity, scoring, or other predictive models for marketing.
• SQL scripting with Python or R; relational databases (MS SQL Server, SQLite, Access).
• ETL techniques; data processing and architecture understanding.
• Strong client-facing communication and ability to translate technical results into business insights.
• Proficiency in Power BI; data visualization experience.

Requisitos principales
• Adaptable Benefits (Coverflex)
• Growth opportunities (local and global training)
• Free online training (LinkedIn Learning, Udemy via Marcel)
• Partner certifications (Meta, Google, Amazon)
• Work from anywhere (telecommute up to 6 weeks)
• Well-being initiatives

📌 Senior Advanced Analytics Specialist (Madrid)
🏢 Publicis Media
📍 Madrid