Senior Marketing Manager, Iberia

At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role:
As Senior Marketing Manager, Iberia, you will lead the development and execution of HOKA’s brand strategy, seasonal marketing plans,



go-to-market priorities and investment focus across Iberia, with a primary focus on Spain. Based in Madrid, you will translate Integral and EMEA direction into culturally relevant campaigns and consumer experiences that grow brand awareness, strengthen brand distinction and support sustainable market share growth across running, outdoor and lifestyle categories. You will lead and inspire the local marketing team while partnering closely with commercial teams, regional marketing functions, agencies and strategic partners.

Your Impact:
- Build the HOKA brand across Iberia by developing and delivering locally relevant, integrated marketing plans that grow awareness, distinction and brand love.
- Lead 360-degree amplification across key sports, cultural and consumer moments, with a focus on Madrid and Barcelona, while ensuring alignment with Global and EMEA priorities.
- Drive trade marketing, community and DTC programmes that deli

📌 Senior Manager, Marketing (Madrid)
🏢 Deckers
📍 Madrid