Overview
Todas las habilidades, cualificaciones y experiencia relevantes que necesitará un candidato seleccionado se enumeran en la siguiente descripción.
As a Senior Marketing Data Analyst, you design and drive analytics solutions that inform marketing performance and growth. You will shape the technical direction of analytics, build data pipelines, and create tools for partner teams. Your work translates complex data into actionable insights for senior stakeholders. The role blends statistical rigor with AI-enabled automation to accelerate decision-making. Join a cross-functional team in a dynamic gaming company and help scale data-driven strategies across Zynga and Socialpoint ecosystems.
Compensaciones / Ventajas
hybrid working model
25 days annual leave
private medical insurance
device choice
language lessons
professional development budget
Responsabilidades
Partner with marketing and cross-functional teams to identify growth opportunities and shape strategic initiatives
Lead analytical deep dives to surface insights and translate them into actionable recommendations




Visualize and communicate findings to enable data-driven decisions across the organization
Apply statistical methods to evaluate performance and account for uncertainties
Prototype AI-driven automation to streamline investigations and improve decision-making
Requisitos principales
Predictive modeling, statistics, experimental design, optimization, data visualization
Understanding of marketing metrics and KPIs, including campaign optimization, LTV modeling, and incrementality analysis
SQL and Python proficiency; experience xqbhyrx with Redshift, Databricks, PySpark, and Airflow
Strong analytical and problem-solving abilities; translate ambiguous questions into insights
Excellent communication; explain complex data in simple terms
Familiarity with AI/ML concepts is a plus
Team player with proven data analytics/datascience experience
Bachelor in Computer Science, Mathematics, Statistics, or Economics; Masters preferred
strong communication
collaboration
problem-solving
SQL
Python
Redshift

📌 Senior Marketing Data Analyst (Barcelona)
🏢 Social Point
📍 Barcelona