Overview
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As Payroll & Primacy Strategy Lead at Openbank in Madrid, you shape the strategy to make payroll and primary banking the core relationship with customers. You will work across Growth, Product, Marketing, Data and Operations to drive engagement, loyalty and primacy throughout the customer journey. You’ll identify growth opportunities through insights and market dynamics, delivering initiatives that boost activation, engagement and long-term value. This is a chance to influence the customer lifecycle in a fast-moving, technology-driven bank.
Compensaciones / Beneficios
BeHealthy integral wellness programme
Parental leave and family-friendly programmes
Global opportunities and broad career paths
Volunteer initiative support
Competitive reward package
Life-stage tailored benefits
Responsabilidades
Define and evolve Openbanks payroll and primacy strategy using customer insights, market trends and competitive analysis
Design initiatives to improve payroll conversion, engagement, transaction recurrence and long-term loyalty
Analyze end-to-end payroll journey to identify levers across commercial,



digital and communications
Monitor KPIs related to payroll, engagement and primacy; extract insights for decision making and risk/opportunity detection
Prioritize strategic initiatives balancing customer experience, impact and primacy objectives
Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology for timely delivery
Requisitos principales
5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking/Financial Services or Digital businesses
Proven track record xqbhyrx designing customer engagement or commercial strategies based on data
Experience analyzing performance, customer behavior and KPIs
Experience leading cross-functional strategic initiatives
Background in digital banking or customer lifecycle strategies is highly valued
Structured problem solving
Ownership and accountability
Rigour and attention to detail
Strong analytical skills translating data into strategic decisions
Cross-functional coordination and stakeholder management
Strategic vision for customer engagement, loyalty and primacy

📌 Payroll & Primacy Strategy Lead - Growth (Openbank) (Madrid)
🏢 Grupo Santander
📍 Madrid