Overview In this role you will own the global CRM roadmap for Puig's brand portfolio, driving omnichannel journeys and clienteling initiatives to boost acquisition, engagement, retention and customer lifetime value. You will collaborate with Brand, Market, Technology, Data and Agency teams to translate priorities into scalable CRM activations and measurable outcomes. You'll lead governance, reporting and insights to continuously improve campaigns.

This is an opportunity to shape customer experiences at a general, entrepreneurial creative house.

Compensaciones / Beneficios

- competitive compensation & benefits package
- learning and development opportunities
- international company with growth opportunities
- entrepreneurial, creative and welcoming culture

Responsabilidades
- Lead the global CRM roadmap for the assigned brand portfolio with clear timelines and measurable outcomes
- Act as senior CRM contact for Brand and Market teams to align stakeholders and manage dependencies, risks, and decisions
- Partner with Brand and Market teams on clienteling to plan, launch, and optimize omnichannel campaigns across email, SMS and WhatsApp
- Coordinate campaign briefs, audiences, data requirements, testing,



approvals, deployment and post-campaign analysis
- Own day-to-day CRM contributions to clienteling: governance, store campaigns, documentation, Connect.U support, external partner coordination
- Track CRM trends, provide insights and recommendations for CRM enhancements
- Deliver reporting on campaign performance and support Looker dashboards when needed
- Drive scalable CRM processes, training and knowledge sharing across brands and markets

Requisitos principales
- 5+ years in Digital Marketing & CRM
- customer-centric vision and strong project management
- hands-on experience with digital marketing tools, ESP and/or CDP (Bloomreach would be a big advantage)
- strong analytical skills for turning data into marketing strategies
- cross-functional collaboration and stakeholder management
- creative, proactive, and communicative with strong presentation skills
- fluent English; Spanish a plus
- customer-centric mindset
- strong communication skills
- team player
- Bloomreach (CDP/ESP)
- Looker dashboards
- CRM and omnichannel campaign management

📌 CRM Manager - Puig (Barcelona)
🏢 Puig
📍 Barcelona