Who we arePuig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry. With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people's emotions and are powered by a global team of over 13,000 passionate professionals.

With products sold in more than 150 countries and 5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

La siguiente información ofrece un resumen de las habilidades, cualidades y cualificaciones necesarias para este puesto.

The OpportunityPUIG is looking for a consumer-obsessed, creative and data-driven CRM Manager for its Integral CRM Team. The role will own the execution of the CRM roadmap for several brands of the Puig portfolio, ensuring continuity across strategic initiatives, campaigns, clienteling, reporting and day-to-day CRM operations. Working across Brand, Market, Technology, Data, Retail, Consumer Service and agency teams, this person will translate agreed priorities into scalable consumer journeys, clear business requirements and measurable CRM activations.

The objective is to strengthen acquisition, engagement, retention, loyalty and consumer lifetime value through relevant omnichannel experiences.

What you'll get to doKEY RESPONSABILITIES Leading, from the Global standpoint,



the CRM roadmap for the assigned brand portfolio, translating priorities into initiatives, timelines, deliverables and measurable outcomes.

Acting as the senior CRM point of contact for Brand and Market teams, ensuring visibility of progress, dependencies, risks and decisions, and driving stakeholder alignment across workstreams.

Partnering with Brand and Market teams on clienteling initiatives to plan, launch and optimize omnichannel campaigns and automated journeys across email, SMS and WhatsApp channels.

Coordinating campaign briefs, audiences, segmentation, data requirements, testing, approvals, deployment and post-campaign analysis, protecting service levels and resolving operational blockers.

Owning the day-to-day CRM contribution to clienteling initiatives, including governance, store campaigns, documentation, Connect. U support, external partner coordination and stakeholder follow-up. Tracking and sharing CRM trends, insights and recommendations for meaningful innovations and enhancements on CRM campaignsMonitoring consumer and campaign performance, delivering clear reporting, actionable insights and recommendations, while coordinating quarterly CRM visibility reporting and Looker dashboard support when required.

Driving consistent CRM processes, documentation, training and knowledge sharing,



scaling successful journeys and best practices across brands and markets.

We'd love to meet you if you haveQUALIFICATIONS AND SKILLS5+ years of relevant experience in Digital Marketing & CRM, ideally in a similar industryClear customer-centric vision & excellent project management skills. Process-focused approach to effectively execute multiple responsibilities and deliverables.

Hands-on experience in digital marketing tools, ESP and/or CDP preferably Bloomreach (would be a big advantage)Analytical skills. Proven ability in synthesizing and analyzing data, to extract actionable consumer insights and turn them into successful marketing strategiesCross-functional collaboration.

Strong team player with ability to build relationships with teammates in other functions or remote offices and leverage input from across the organizationEnthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiencesStrong presentation-building, storytelling capabilities and excellent communication skills, both written & verbalFluent English is essential (Spanish would be a big advantage)We welcome Creators Of All Kinds. xugodme

If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. WHAT YOU'LL LOVE ABOUT USAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package

📌 CRM Manager (Barcelona)
🏢 Puig
📍 Barcelona