Overview In this role, you will grow and operate PTC's global Customer Reference Program, engaging customers as advocates to showcase business impact. You'll collaborate with Marketing, Sales, Customer Success, and Product Marketing to identify and nurture customer champions and convert success stories into compelling content. You'll manage reference workflows, interviews, and assets, while coordinating across regions and time zones to maintain an ongoing cadence of customer-led storytelling.

This role offers the chance to shape advocacy programs that drive GTM value and strengthen customer trust.

Compensaciones / Incentivos

- Ticket restaurant card
- Pension Plan
- Healthcare incl. dental and vision
- Hybrid work model
- Diversity & Inclusion programs
- Team events and social Fridays

Responsabilidades
- Support the execution and growth of the Customer Reference Program by recruiting and nurturing customer advocates
- Identify reference candidates via events, advisory boards, communities, and sales/marketing programs
- Collaborate with Marketing, Sales, Customer Success, and Product to align advocacy with business priorities
- Coordinate reference requests, interviews, case studies, videos, speaking opportunities, and peer-to-peer activities
- Assist with interview preparation, scheduling, logistics, and follow-up communications
- Maintain reference records in internal systems and improve data quality and visibility
- Contribute to internal advocacy communications to raise awareness of reference resources
- Support engagement activities for customer-led initiatives (Global Summit, newsletters, user groups)




- Administer ReferenceView and related databases ensuring accuracy and alignment to permissions, products, regions, and use cases
- Manage reference recruitment workflows from intake to activation and track progress
- Create and maintain customer reference slides, snapshots, account briefs, and sales-ready assets
- Amplify customer stories through third-party proof-points and regular reference drumbeat
- Repurpose stories into short-form content (social posts, quotes, teasers, event Copy)
- Track program progress, prepare dashboards, and report on regional performance and gaps
- Identify process improvements to increase efficiency and customer experience

Requisitos principales
- 3–5 years in Customer Marketing, Advocacy, Community Management, or related fields
- Experience in B2B technology/software/SaaS or industrial environments preferred
- Proven ability to manage multiple projects and stakeholders across global teams
- Experience supporting customer-facing programs, communications, or events is desirable
- Strong written and verbal communication skills
- Ability to build relationships with customers and internal partners
- Comfort with cross-functional collaboration and cross-regional coordination
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- Willingness to accommodate occasional evening meetings for North American interviews
- Fluency in English
- Communication and relationship building
- Collaborative and proactive mindset
- Attention to detail and customer focus
- CRM familiarity
- Marketing automation familiarity
- Event management exposure

📌 Customer Marketing Senior Specialist - barcelona
🏢 Jobrapido
📍 Barcelona