- Interpret client briefs, business objectives, target audiences and marketing strategies to develop creative concepts and visual solutions - Contribute to creative strategies for campaigns, brands and digital initiatives - Translate marketing and communication objectives into visual concepts and storytelling approaches - Participate in brainstorming, campaign ideation and creative strategy sessions - Recommend alternative creative approaches where appropriate - Partner with Client Services, Strategy, Digital and other teams on integrated marketing solutions - Present creative concepts, design rationale and recommendations internally and to clients - Conceptualize, design and produce creative assets for advertising campaigns, social media, digital advertising, brand identity, websites, presentations, print, outdoor, email, events, video, animation and motion graphics - Develop visual systems consistent across platforms and campaign touchpoints - Provide art direction for photography, video, animation and other visual content - Ensure creative output meets brand guidelines, client requirements and quality standards - Manage multiple creative assignments while meeting deadlines - Explore and recommend AI-powered and emerging creative tools - Use AI for ideation, concept development, image generation, visual exploration, storyboarding, content adaptation, research and production workflows - Identify opportunities to automate or streamline repetitive creative tasks while maintaining quality and human oversight - Experiment with design, video, animation, prototyping and content-production technologies - Share tools, workflows, prompts, techniques and best practices with the wider team - Maintain copyright, brand integrity, confidentiality and responsible AI standards - Modernize creative production processes and capabilities - Design for digital platforms and understand platform-specific requirements across Meta, Instagram, LinkedIn, YouTube, TikTok and Google - Develop creative variations for audiences,



formats and customer-journey stages - Use campaign performance insights to recommend creative improvements - Apply conversion-focused design fundamentals, including calls-to-action, landing-page design, visual hierarchy and user experience - Research competitors, industries, audiences and cultural trends - Monitor emerging visual trends, platforms, formats and technologies - Share insights and recommendations to raise the team's creative, digital and AI capabilities - Collaborate with account managers, strategists, digital marketers, copywriters, developers, photographers, videographers and external partners - Participate in project kick-offs and briefing sessions - Communicate timelines, dependencies and potential challenges - Incorporate feedback while maintaining strategic and creative integrity - Support improvements to creative workflows, briefing processes, quality assurance and project delivery Requirements - Professional experience in Graphic Design, Visual Communication, Advertising, Digital Media or a related field - 5+ years of professional design experience - Preferably including 3+ years within an agency, integrated marketing or fast-paced creative environment - Strong portfolio demonstrating high-quality design, conceptual thinking and campaign work across multiple channels - Experience developing creative concepts from briefs rather than solely executing predetermined designs - Strong understanding of branding, typography, layout, visual hierarchy,



composition and storytelling - Experience designing for digital and social media platforms - Experience working on integrated campaigns across multiple channels - Experience with motion graphics, video editing or digital experiences is strongly preferred - Strong proficiency with Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects and Adobe Premiere Pro - Experience with or willingness to develop proficiency in modern AI-enabled creative platforms and workflows is required - Comfortable experimenting with generative AI platforms, AI-assisted Adobe capabilities, image and video generation tools, automation tools and emerging creative technologies - Experience with Google Analytics and digital analytics platforms, content management systems, marketing automation platforms, digital advertising platforms, web design and prototyping tools, HTML5, basic UX/UI principles, copywriting or content development is an asset Core Competencies Demonstrates expertise in Graphic Design and Visual Communication, with a strong focus on developing creative concepts and visual storytelling across digital and social media platforms. Proficient in utilizing AI-enabled creative tools and analytics to enhance campaign performance and streamline workflows. Highest-signal resume keywords - Graphic Design - Creative Concept Development - Adobe Creative Suite - Motion Graphics - Digital Media Strategy Hard Skills - Graphic Design - Visual Communication - Creative Concept Development - Branding - Typography - Layout - Visual Hierarchy - Composition - Storytelling - Motion Graphics Soft Skills - Collaboration - Communication - Creative Problem-Solving - Time Management - Feedback Incorporation Industry Keywords - Integrated Marketing - Digital Advertising - Campaign Strategy - Social Media - Emerging Creative Technologies Tools & Technologies - Adobe Photoshop - Adobe Illustrator - Adobe InDesign - Adobe After Effects - Adobe Premiere Pro - Google Analytics - Content Management Systems - Marketing Automation Platforms - Digital Advertising Platforms - Prototyping Tools

📌 Graphic Designer (Andalucía)
🏢 Jobtailor
📍 Andalucía