Develop integrated digital strategies aligned with clients' marketing and business objectivesTranslate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIsRecommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platformsPartner with Account Managers on quarterly and annual client marketing strategiesChallenge client briefs and assumptions using data, consumer behaviour and market insightsDevelop campaign measurement frameworks and define success metricsConduct audience, market, competitor and digital trend researchAnalyze campaign and platform performance and identify optimization opportunitiesTranslate data into actionable recommendations for clients and internal teamsParticipate in client meetings as the agency's digital strategy subject-matter expertPresent digital strategies, insights and recommendations to clientsIdentify digital opportunities and advise clients on emerging digital trendsDevelop campaign frameworks across awareness, consideration,



conversion and retentionDefine audience segmentation, targeting, messaging and channel rolesCollaborate with campaign implementers and channel specialistsIdentify testing opportunities across audiences, messaging, creative, landing pages and channel mixExplore responsible applications of AI across strategy, research, personalization, content, analytics and optimizationIdentify technology and automation opportunities to improve agency workflowsShare digital trends, platform developments and emerging technologies with the agencyCollaborate with Account Management, Creative and Digital teams on strategy, execution and deliverablesContribute digital strategy and insights to new-business pitches and proposalsIdentify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbean IdeasRequirements3-5+ years of experience in digital marketing,

📌 Digital Marketing Strategist (España)
🏢 Jobtailor
📍 España