Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets. In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics. This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.Job descriptionThe OpportunityLocation: BarcelonaLanguage: English (mandatory)Puig is seeking a highly skilled Global Media Tracking Data Manager to join our CRM, Consumer and Media Data & Insight Team, within the Consumer & AI Accelerator Office team, supporting our portfolio of brands across all markets.This role is critical in ensuring the reliability, scalability, and consistency of media tracking and data collection across all ecosystems to support Puig’s business model, where media investments play a key role in driving brand desirability, consumer engagement and commercial performance across markets. In a context of accelerating digital transformation, the reliability and scalability of media data have become essential to enable data-driven decision making. As Puig continues to embed AI and advanced analytics into its operating model, robust media tracking foundations are a prerequisite to unlock high value use cases such as performance optimization, attribution, and predictive analytics.



This role ensures that media data is properly captured, structured, and activated, forming a key pillar of Puig’s AI-driven transformation.Key ResponsibilitiesMedia Tracking Strategy & ImplementationEnsure robust and consistent media tracking across all digital platforms.Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channelsEnsure proper setup and maintenance of tracking frameworks (e.G. Supermetrics, GA4, pixels, tagging plans)Coordinate tracking implementation across websites, media platforms, and analytics toolsValidate data collection quality and ensure consistency across markets and platformsSupport troubleshooting and issue resolution related to tracking and data collectionInterface with Tech & Data Product TeamsAct as the bridge between business needs and technical implementation.Translate business tracking and measurement needs into clear technical requirementsWork closely with Media teams on business needsWork closely with Tech teams to ensure proper implementation of tracking and data flowsCollaborate with Data Product Managers to align tracking data with data models and data productsEnsure consistency between tracking setup, data ingestion (e.G. via Supermetrics), and data warehouse structures (BigQuery)Monitor and follow up on implementation timelines and deliverablesMedia Data Quality & GovernanceEnsure data reliability and alignment with global standards.Define and enforce data quality checks and validation processes for media dataEnsure consistency of naming conventions, KPIs,



and tracking structures across marketsIdentify gaps or inconsistencies in data collection and drive remediation actionsSupport to Media Analytics & Performance MeasurementEnable accurate and actionable media analysis.Support the Paid Media Data Manager in ensuring data readiness for reporting and analyticsEnsure tracking enables accurate measurement of campaign performance and optimizationContribute to defining measurement frameworks and supporting performance analysisFacilitate alignment between media tracking data and reporting tools (e.G. Looker dashboards)Project Coordination & Stakeholder ManagementSupport delivery of media data and tracking initiatives.Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partnersEnsure clear documentation of tracking frameworks, requirements, and implementationsSupport communication and alignment with general and local teamsContribute to training and upskilling of markets on tracking best practicesWe'd love to meet you if you haveQualificationsExperience & Expertise8+ years of experience in digital analytics, tracking implementation, or media dataStrong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)Good understanding of media ecosystems (Meta, TikTok, Google, etc.)Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)Experience in global environments with multiple stakeholdersSkills & CompetenciesStrong ability to bridge business and technical teamsDetail-oriented with strong focus on data quality and reliabilityStructured and methodical approach to problem-solvingStrong communication and stakeholder management skillsAbility to manage multiple priorities and projects simultaneouslyProactive mindset with strong ownershipA few things you'll love about usAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package#J-18808-Ljbffr

📌 Global Media Tracking Data Manager (Les)
🏢 Jobtailor
📍 Les