The Web & Digital Manager will be responsible for driving digital engagement, lead generation, customer insights, and online brand visibility across all markets and business units. This role will own the company's digital ecosystem, ensuring the website, email marketing, social media channels, and digital acquisition activities operate effectively to support revenue growth.
The successful candidate will combine strategic thinking with hands‑on execution andpossessa strong understanding of digital marketing, analytics, website management, customer segmentation, and marketing technology.They will alsohavestrong stakeholder managementskills with the ability toengage with senior managers.Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, taxcomplianceisrequired.
Key Roles and Responsibilities Website Management & Optimization Own,maintain, and continuously enhance the corporate website to ensureoptimalperformance, usability, and user experience
Coordinate website updates, content publishing,andtechnical improvements,
Identifyopportunities to improve website conversion rates and customer engagement
Ensure all website content reflects brand, product, and commercial objectives
Monitor website health, functionality, security, and compliance requirements
Digital DemandGeneration Develop and execute digital acquisition strategies that attract qualified prospects and support commercial growth objectives
Support Director of Strategic Growth Marketing acquisition campaigns through digital channels and lead generation initiatives
Ensure all website-generated leads are accurately captured, tracked, and routed through the CRM system
Monitor lead quality, source attribution, and conversion performance
Segmentation&CustomerInsights; Develop audience lists and campaign segmentation to improve targeting and campaign effectiveness
Analyze customer, prospect, and behavioral data toidentifytrends and opportunities
Generate actionable customer insights to support campaign planning and commercial decision-making
Email Marketing Develop and execute email marketing strategy
Create and manage email marketing calendars, workflows,andautomation,
Monitor delivery, engagement, conversion, and performance metrics
Continuouslyoptimizecontent, audience segmentation, and campaign effectiveness
SEO, SEM & AI SearchOptimization Develop and execute SEO strategy to improve organic visibility and website traffic
Manage SEM activities and coordinate paid search initiatives where applicable
Monitor keyword rankings, search performance, and competitive digital activity
Identifyopportunities to improve visibility across emerging AI-powered search environments and digital discovery platforms
Recommend and implement technical and content improvements to support search performance
Analytics& PerformanceReporting Establish regular reporting on website traffic, digital engagement, lead generation, campaign effectiveness, and channel performance
Monitor key digital marketing KPIs and provide recommendations for optimization
Produce regular dashboards and insights forCMO
Promote a data-driven approach to digital marketing decision-making
Social MediaStrategy&Execution; Design, execute, andmonitorthe company's social media strategy
Manage content planning, publishing schedules, and channel performance
Ensure social activity supports acquisition, cross-selling,andbrand objectives
Monitor audience engagement and identify opportunities to improve reach and effectiveness
Coordinate with internal stakeholders to generate relevant and timely content
Online Reputation & Third-Party Digital Presence Monitor and maintain the company's digital presence across third-party platforms
Manage online reviews, directory listings, business profiles, and external digital references
Coordinate responses and corrective actions as appropriate
Ensure consistency of company information across all digital properties
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📌 Web & Digital Marketing Manager (Madrid)
🏢 Auxadi
📍 Madrid