Out of Home Channel Sales Development Manager Job Description Job Alerts Link Posting Start Date: 9/9/26 Country: Spain Job Location: Madrid Job Family: Type of contract: Working mode: Job Id: 54176 Out of Home Channel Sales Development Manager OOH Channel Sales Development Manager POSITION OVERVIEW / JOB SCOPE The OOH Channel Sales Development Manager will be responsible for accelerating growth within the Out-of-Home (OOH) channel by developing winning channel strategies, expanding distribution, identifying new business opportunities and leading customer-focused initiatives that drive sustainable and profitable growth. The role combines strategic thinking, commercial acumen and activation excellence, acting as a key link between Marketing, Innovation and Global OOH teams. MISSION, AMBITION & RESPONSIBILITIES 1. OOH Channel Strategy & Business Development * Develop and implement the OOH channel growth strategy in line with company objectives. * Analyze market dynamics, customer needs, channel trends and consumption occasions to identify growth opportunities. * Define priority customer segments, subchannels and platforms for accelerated growth. * Support the development of winning route-to-market strategies across Horeca, Foodservice, Wholesalers, QSR, Cafés and other OOH environments. * Identify and recruit new business opportunities, customers and operators to expand channel penetration. * Build strong relationships with key decision-makers, distributors and strategic channel partners. 2. Portfolio Strategy & Innovation * Adapt the global OOH portfolio to local market needs and operator requirements. * Identify opportunities to expand category presence through innovation, new applications and new consumption occasions. * Lead the local deployment of new product launches, portfolio updates and range optimization initiatives. * Collaborate with Global Teams to identify future product and category development opportunities. * Bring customer and market insights to support innovation pipelines and business planning. 3.



Customer Development & Activation * Segment customers and operators to develop tailored growth and activation plans. * Create compelling commercial stories, category arguments and opportunity assessments to support customer engagement. * Lead category growth initiatives with customers, distributors and wholesalers. * Develop customer-specific activation tools, menu concepts, recipe applications, visibility materials and commercial toolkits. * Work closely with chefs, culinary partners and field teams to validate product applications and unlock incremental consumption opportunities. * Support the sales organization with differentiated value propositions that strengthen customer relationships and accelerate growth. 4. Trade Marketing & Execution Excellence * Design activation programs that drive visibility, trial and product rotation across OOH channels. * Ensure consistent execution of brand and category strategies across all customer touchpoints. * Monitor activation effectiveness and recommend improvements based on results and customer feedback. * Share best practices and successful initiatives across local and integral OOH teams. ORGANIZATION & STAKEHOLDERS * Partner closely with Sales strategy, Marketing, Supply Chain and Finance teams to ensure successful execution of channel strategies. * Act as the key point of contact between local and global OOH teams regarding portfolio, innovation and channel development initiatives. * Collaborate with external partners including distributors, wholesalers, agencies, chefs and operators. * Report directly to the Sales Strategy & Planning Director.



LEADERSHIP & COMMERCIAL COMPETENCIES * Strong commercial mindset combined with strategic thinking. * Ability to identify growth opportunities and translate insights into actionable plans. * Good understanding of route-to-market models, distributor management and customer economics. * Strong capability to influence stakeholders without direct authority. * Experience building business cases, activation plans and growth strategies. * Ability to manage multiple projects and priorities in a dynamic environment. * Strong communication, presentation and storytelling skills. * Solid analytical capabilities and understanding of commercial KPIs and P&L; drivers. * Entrepreneurial mindset with a passion for growth and innovation. SKILLS & EXPERIENCE REQUIREMENTS * 4-8 years of experience in FMCG, Foodservice, Out-of-Home (OOH) or related commercial environments. * Experience working with value-added food brands and categories where quality, innovation and brand equity are key growth drivers. * Exposure to wholesalers, distributors, Foodservice operators, hospitality or OOH customers. * Proven ability to develop commercial initiatives that generate profitable growth. * Experience in channel accounting sales and/or business development. * Strong analytical skills and ability to translate data into actionable recommendations. * Comfortable working cross-functionally in an international environment. * High proficiency in Microsoft Excel and PowerPoint. * Fluent English, both written and spoken. PERSONAL ATTRIBUTES * Entrepreneurial and results-oriented. * Curious and externally focused. * Strong relationship builder and influencer. * Proactive with a hands-on attitude. * Agile and adaptable in changing environments. * Creative problem solver with strong execution skills. * Passionate about food, brands and customer development. LOCATION Madrid, Spain Regular travel within Spain and occasional international travel. #J-18808-Ljbffr

📌 Out of Home Channel Sales Development Manager (Madrid)
🏢 Bel Group
📍 Madrid