Experteer Overview
In this role you will own the CRM and lifecycle marketing strategy, leading a small team to drive engagement, activation, and retention across the user journey. You will partner with tech, data, design, and brand to craft personalized campaigns and scalable lifecycles. Expect to optimize multi-channel communications and leverage analytics to maximize customer lifetime value. This is a hands-on leadership role at a fast-growing food delivery company with a strong emphasis on experimentation and cross-functional collaboration.

Compensaciones / Incentivos
• Own and drive the CRM automated marketing strategy for all lifecycle stages (onboarding to retention)
• Plan, launch, and optimize multi-channel campaigns (email, push, in-app)
• Lead and develop a team of 3 lifecycle specialists
• Collaborate with tech, data, design, and brand to ensure scalable lifecycle programs
• Leverage data, segmentation and personalization to improve messaging




• Experiment with new approaches and stay ahead on lifecycle marketing trends
• Utilize analytics to improve campaigns and increase customer lifetime value

Responsabilidades
• 8+ years of lifecycle marketing or CRM experience with segmentation and automated journeys
• 3+ years collaborating with analysts and data teams
• Experience managing a CRM-focused team
• Experience with CRM operations and system assessment
• Strategic mindset with strong stakeholder management and communication skills
• Hands-on, fast learner with a proactive, results-driven attitude
• Ability to adapt to different business situations and roll up sleeves

Requisitos principales
• equity plan
• private health insurance
• Glovo credit
• discounts on transportation, food, and kindergarten
• discounted gym memberships
• extra time off and flexible remote working options

📌 Head of CRM (They, She, He) (Barcelona)
🏢 Delivery Hero
📍 Barcelona