Location:Hybrid (Barcelona preferred) or RemoteDepartment:Customer ExperienceAbout the RoleSpandex is expanding its digital and CRM capability and is seeking a Journey Manager / CRM Automation Specialist to build, deploy, and optimise lifecycle marketing journeys across general markets. This role sits at the intersection of marketing, data, and technology, ensuring customer journeys are scalable, data‑driven, and commercially effective.You will support the transition to a more automated CRM model, delivering consistent Group‑level execution while enabling local market adaptation.Key ResponsibilitiesJourney Build & DeploymentBuild and deploy lifecycle email and onsite journeys within Emarsys.Align journeys to Group frameworks and campaign objectives.Ensure structured, scalable, and best‑practice execution.Localisation & Country RolloutClone and adapt journeys for local markets (language, compliance, sender details).Apply local suppression rules and regulatory requirements.Maintain consistency while enabling market‑specific variation.Define segmentation logic for targeted communications.Apply inclusion, exclusion, and suppression rules accurately.Collaborate with CRM and marketing teams to refine audience strategies.QA & TestingConduct functional QA across triggers, logic, rendering, tracking,



and links.Ensure all journeys meet quality and compliance standards before launch.Maintain documentation for QA and sign‑off processes.Design and execute A/B tests across journeys.Maintain structured test logs and documentation.Analyse performance data to identify optimisation opportunities.Release Management & Continuous ImprovementSupport structured release cycles and maintain deployment documentation.Work closely with digital, e‑commerce, and local teams to ensure smooth execution.Contribute to ongoing improvement of CRM workflows and processes.Skills, Knowledge & ExperienceExperience with CRM or marketing automation platforms (Emarsys preferred).Strong understanding of lifecycle marketing and customer journey design.Experience with segmentation, targeting, and campaign logic.Knowledge of email marketing best practices and deliverability.Ability to manage QA processes and structured testing.Analytical mindset with experience interpreting performance data.Basic HTML/CSS for email troubleshooting.Understanding of GDPR and CRM compliance.Exposure to e‑commerce and personalisation strategies.If you are interested in this opportunity, please apply directly through the Linked In Apply function.

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