Develop integrated digital strategies aligned with clients' marketing and business objectives Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms Partner with Account Managers on quarterly and annual client marketing strategies Challenge client briefs and assumptions using data, consumer behaviour and market insights Develop campaign measurement frameworks and define success metrics Conduct audience, market, competitor and digital trend research Analyze campaign and platform performance and identify optimization opportunities Translate data into actionable recommendations for clients and internal teams Participate in client meetings as the agency's digital strategy subject-matter expert Present digital strategies, insights and recommendations to clients Identify digital opportunities and advise clients on emerging digital trends Develop campaign frameworks across awareness, consideration, conversion and retention Define audience segmentation, targeting, messaging and channel roles Collaborate with campaign implementers and channel specialists Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization Identify technology and automation opportunities to improve agency workflows Share digital trends,



platform developments and emerging technologies with the agency Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables Contribute digital strategy and insights to new-business pitches and proposals Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbean Ideas Requirements

3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing Agency experience strongly preferred Demonstrated experience developing digital strategies rather than solely executing campaigns Experience across multiple digital channels, including paid social, search, display, social media, content, email, websites and SEO Experience using data and analytics to evaluate marketing performance and develop recommendations Experience presenting recommendations and strategic thinking to clients or senior stakeholders Experience working with cross-functional creative,



account management and digital teams Experience across multiple client accounts or industries is an asset Strong strategic and analytical thinking Ability to translate business objectives into marketing strategies Strong understanding of digital consumer behaviour Data interpretation and insight generation Excellent presentation and storytelling skills Strong written and verbal communication Creative problem‑solving Strong research skills Ability to simplify complex digital concepts Cross-functional collaboration Ability to manage multiple clients and priorities Strong understanding of AI and emerging technology Ability to influence without direct authority Core Competencies

Demonstrates expertise in developing integrated digital strategies that align with client objectives, utilizing data-driven insights to optimize marketing performance across various digital channels. Proficient in audience segmentation, campaign measurement, and presenting actionable recommendations to clients. Highest-signal resume keywords

Digital Strategy Development Data Analysis and Interpretation Cross-Channel Marketing Expertise Client Presentation Skills AI and Emerging Technology Understanding ATS Optimization Keywords

Hard Skills

Digital Marketing Performance Marketing SEO Paid Social Email Marketing Content Marketing Campaign Measurement Audience Segmentation Market Research Data-Driven Recommendations Soft Skills

Strategic Thinking Analytical Thinking Creative Problem-Solving Cross-Functional Collaboration Excellent Communication Industry Keywords

Integrated Marketing Digital Consumer Behaviour Campaign Optimization Client Management Emerging Digital Trends

#J-18808-Ljbffr

📌 Digital Marketing Strategist (Madrid)
🏢 Jobtailor
📍 Madrid