We're Lingokids, the #1 entertainment platform for young kids. Most kids content is designed to capture attention. We're KidSAFE certified, completely ad-free, and committed to giving families entertainment they can trust, with no compromise. 20 million kids come back to us every single month, and we’ve earned more than 50 awards along the way. Now we're going after something bigger: becoming the go-to entertainment destination for kids everywhere, and changing what content looks like for the generation growing up on it.
As Senior CRM Manager , you'll own how we talk to all of them across email, push, and in-app messaging . You'll build the automation and AI layer that keeps it personal at that scale: journeys that adapt to how each family actually plays and learns, audiences and content selected and generated automatically, and experimentation that runs continuously so the programme gets sharper every week.
You will own CRM as a domain end to end: the roadmap, the priorities, and the projects that run across Product, Data and Design.
Canvases, journeys, segmentation, Liquid,



connected content, API triggered campaigns and webhooks.
Design lifecycle automation that replaces manual work. Generating and adapting copy and creative variants, building localised versions, and automating QA so that quality goes up as volume goes up.
Partner with Data to feed better signals into CRM: event design, model outputs, audience syncs, and reporting we can actually trust.
Own quality and governance end to end. Copy, rendering, links, deliverability, error handling, and consent and privacy compliance. We talk to grown-ups about their children, so the bar here is higher than in most CRM roles.
Report on CRM's contribution to conversion and retention, with commentary and recommendations a non-CRM colleague can act on.
Bring in what's working elsewhere in lifecycle marketing and AI-assisted CRM, and tell us what we should stop doing.
5+ years in CRM, lifecycle or marketing automation ,

📌 Senior CRM Manager (España)
🏢 Lingokids
📍 España