Senior Marketing Manager, Iberia
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. We believe that the company you build is defined by the company you keep. As Senior Marketing Manager, Iberia, you will lead the development and execution of HOKA’s brand strategy, seasonal marketing plans, go-to-market priorities and investment focus across Iberia, with a primary focus on Spain. Based in Madrid, you will translate General and EMEA direction into culturally relevant campaigns and consumer experiences that grow brand awareness, strengthen brand distinction and support sustainable market share growth across running, outdoor and lifestyle categories. You will lead and inspire the local marketing team while partnering closely with commercial teams, regional marketing functions, agencies and strategic partners.
Build the HOKA brand across Iberia by developing and delivering locally relevant, integrated marketing plans that grow awareness, distinction and brand love.




Lead 360-degree amplification across key sports, cultural and consumer moments, with a focus on Madrid and Barcelona, while ensuring alignment with Global and EMEA priorities.
Drive trade marketing, community and DTC programmes that deliver standout retail activations, encourage product trial and strengthen the consumer experience across channels.
Manage strategic partnerships, agencies, retail accounts and the local marketing budget, using market insight and performance reporting to guide investment and optimize activity.
Lead, coach and develop the local marketing team, creating clear priorities and strong cross-functional alignment across local commercial teams and EMEA marketing functions.
You adapt your communication to different audiences and build strong cross-functional partnerships across local, regional and global teams.
Marketing experience within consumer lifestyle, sport, fas

📌 Deckers Brands Senior Manager, Marketing (España)
🏢 Deckers Brands
📍 España