? Who are we?

Experiencia, cualificaciones y habilidades interpersonales, ¿tiene todo lo necesario para triunfar en esta posibilidad? Descúbralo a continuación.

At Ibancar World, we are a fast-growing fintech based in Málaga, specializing in consumer lending and loan-as-a-service solutions. We have built innovative asset-backed lending products and are now expanding into the automotive financing sector.

Our Marketing team plays a key role in driving customer acquisition, strengthening our brand and improving the end-to-end customer journey. We work across content, CRM, paid media, brand and product marketing, combining data, creativity and experimentation to support sustainable business growth.

? Key Responsibilities
- Integrated Marketing Execution: Support the planning and execution of an integrated marketing strategy across brand, content, social media, SEO, email, CRM and paid media, ensuring consistency across channels.
- Performance Marketing & Acquisition: Manage and optimize day-to-day B2C acquisition campaigns across channels such as Meta, Google and Affiliates,



monitoring key metrics including CAC, lead quality and Lead-to-Loan conversion.
- Content & Brand Management: Coordinate the corporate blog, social media and content production, including copywriting, basic design support and editorial planning, helping maintain a clear and consistent brand positioning.
- Campaign Coordination & Experimentation: Coordinate marketing campaigns across different platforms and channels, testing new messages, audiences, creatives and formats to identify opportunities to improve performance.
- Full-Funnel Optimization: Track performance across the full customer journey, from awareness and lead generation through application and conversion, identifying drop-offs and working with Product and other teams on improvement opportunities.
- CRM & Customer Engagement: Support the creation and optimization of customer journeys across Email, WhatsApp and Push notifications, help

📌 Especialista en marketing (Granada)
🏢 Ibancar World
📍 Granada