International Category & Business Development Lead — Bihotz CareOasis Dist SL is looking for a senior international profile to lead the development of Bihotz Care, a category focused on maternity, mother & baby care, puericulture, women's health and healthcare-related solutions for mothers, babies and families.
This is not just a sales role. It is not just a clinical role either.
We are looking for someone who can connect business development, healthcare understanding, international market access, category building and hands-on execution .Mission Your mission will be to define and develop the international strategy for Bihotz Care, with an initial focus on European markets such as Spain, Portugal, France, Italy and Germany, and potential expansion into additional markets where there is a clear business opportunity.
The right person will understand that a strategy that works in one country may not work in another.
Healthcare systems, recommendation pathways, professional roles, commercial channels, pharmacies, distributors, associations,



purchasing behaviour and cultural dynamics can vary significantly from one market to another.
Your role will be to turn that understanding into a concrete international growth strategy.
What you will doYou will be responsible for: Defining the international strategy for Bihotz Care.
Prioritising markets and building country-specific entry plans.
Analysing business opportunities, competitors, channels and partners.
Identifying and developing distributors, commercial partners and strategic collaborations.
Building relationships with healthcare professionals involved in maternity, postpartum, puericulture, breastfeeding, neonatology, paediatrics and women's health.
Understanding the role of midwives and other healthcare professionals in product recommendation, adoption and use.
Designing country-specific go-to-market approaches.
Supporting positioning, pricing, commercial messaging and channel development.
Defining KPIs and measuring pe

📌 International Category (Igrexa de Sta. Cristina)
🏢 Bihotz Care
📍 Igrexa de Sta. Cristina