Overview

La descripción completa del puesto cubre todas las habilidades asociadas, la experiencia previa y cualquier cualificación que se espera que tengan los solicitantes.

As Director of SEM at Preply, you will own the global search strategy and drive scalable performance for a high-growth consumer tech marketplace. You’ll lead a growing team, partner with Data Science and Brand, and collaborate with Google to push the boundaries of AI-enabled search. This role centers on designing systems, shaping long-term strategy, and delivering ROI across markets. You’ll help define how AI reshapes search at scale and across languages, contributing to a mission of transforming education globally.

Responsabilidades

Own general SEM strategy across Google Search, PMax, and emerging AI-powered ad formats
Define the vision for growing the channel, expanding keyword coverage and bidding sophistication
Balance automation with human judgment and invest in new capabilities
Shape the future of search as AI reshapes user behavior and formats
Drive performance and scale by owning KPIs and ROI




Oversee keyword architecture and cross-language/multi-market automation
Lead LTV-based bidding in partnership with Data Science
Expand SEM coverage into non-language subjects as the company grows beyond core vertical
Build and lead the team with clear accountability and collaboration models
Define AI usage within the team from individual tooling to campaign-management workflows
Lead cross-functional collaboration to enable scale and align Brand and Growth teams
Translate performance into business impact for senior leadership and investment theses

Requisitos principales

Director-level SEM/Performance Marketing experience with ownership of multi-digit million budgets
Deep hands-on knowledge of Google Search, Smart Bidding, and PMax at scale
Experience designing or overseeing SEM automation xqbhyrx
Proven record in high-growth e-commerce or consumer tech environments
Experience collaborating with

📌 Director of SEM (Barcelona)
🏢 Jobrapido
📍 Barcelona