- Plan, implement, and manage advanced digital campaigns across search platforms
- Optimize account structures, keywords, ad creatives, bidding strategies, and budgets
- Conduct traffic analysis and cleansing to improve investment quality and efficiency
- Analyze performance data, identify trends, and recommend optimization strategies
- Configure and manage audience targeting, segmentation, exclusions, and high-value audience activation
- Synchronize CRM and web analytics data to support accurate attribution and a 360-degree customer journey view
- Manage and optimize Paid Social campaigns across platforms such as Meta Ads and TikTok Ads, if applicable
- Design and implement full-funnel Paid Social strategies, if applicable
- Set up catalog campaigns, custom audiences, lookalikes, and tracking pixels, if applicable
- Manage and optimize programmatic campaigns through DSPs, if applicable
- Traffic and launch display, video, and native creative assets in ad servers and DSPs, if applicable
- Apply audience-targeting strategies using first-, second-, and third-party data,



if applicable
- Monitor and optimize programmatic campaigns in real time, if applicable
- Manage PMPs and Deal IDs and support premium inventory access and negotiations, if applicable
- Monitor brand safety, viewability, and fraud prevention, if applicable
- Develop performance reports and attribution analyses
- Present recommendations, communicate strategies and results, and maintain direct client relationships
- Collaborate within a dynamic, multidisciplinary team
- Deliver against campaign objectives and KPIs

Requirements
- Highly skilled and experienced Senior Paid Media Specialist
- Strong expertise in Search Engine Marketing (SEM)
- Key specialization in either Paid Social Advertising or Programmatic Advertising
- Advanced campaign management experience across Google Ads and Microsoft Advertising (Bing Ads)
- Experience with Search, Display, Demand Gen, Performance Max, Shopping, and Google Merc

📌 Channel Expertise Consultant (Madrid)
🏢 Jobtailor
📍 Madrid