- Develop integrated digital strategies aligned with clients' marketing and business objectives
- Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs
- Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms
- Partner with Account Managers on quarterly and annual client marketing strategies
- Challenge client briefs and assumptions using data, consumer behaviour and market insights
- Develop campaign measurement frameworks and define success metrics
- Conduct audience, market, competitor and digital trend research
- Analyze campaign and platform performance and identify optimization opportunities
- Translate data into actionable recommendations for clients and internal teams
- Participate in client meetings as the agency's digital strategy subject-matter expert
- Present digital strategies, insights and recommendations to clients
- Identify digital opportunities and advise clients on emerging digital trends




- Develop campaign frameworks across awareness, consideration, conversion and retention
- Define audience segmentation, targeting, messaging and channel roles
- Collaborate with campaign implementers and channel specialists
- Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix
- Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization
- Identify technology and automation opportunities to improve agency workflows
- Share digital trends, platform developments and emerging technologies with the agency
- Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables
- Contribute digital strategy and insights to new-business pitches and proposals
- Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbea

📌 Digital Marketing Strategist (España)
🏢 Jobtailor
📍 España