Carrots is a fast‐moving studio building and scaling consumer subscription apps (i OS/Android). We manage meaningful monthly budgets and operate with a strict payback mindset. We're now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA/ASO and organic Tik Tok.
This is a high‐leverage role: you'll take what's founder‐led today and turn it into a repeatable, capital‐efficient acquisition engine. WHAT YOU'LL OWN (Your Mission) Profitably scale paid growth across Google Ads and Meta Ads, hitting +10% Mo M growth while protecting payback. Signal engineering with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‐based bidding, and feed better optimization signals to ad platforms.
Cash discipline & reporting: treat spend like it's your own; instrument clean weekly reporting (CAC, ROAS, LTV: CAC, payback by app/geo/cohort) in Looker. Channel expansion:



pilot Apple Search Ads and lead ASO experiments (metadata & creative/store assets), plus coordinate organic Tik Tok via a creator‐outreach intern. Creative direction (performance): brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop. WHAT SUCCESS LOOKS LIKE (90 Days)
Google: lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
Meta: launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
Measurement: live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across Apps Flyer, Big Query, Revenue Cat, Firebase, Amplitude.
Playbook: documented testing cadence (weekly) and budget reallocation rules. WHAT YOU'LL DO (Day‐to‐day) Build/optimize Google Search campaigns for multiple apps (non‐UAC setup with deep links; measured via Apps Flyer). Design,

📌 Senior user acquisition manager (Santander)
🏢 Carrots
📍 Santander