Overview

Envíe su CV y cualquier información adicional requerida después de haber leído esta descripción, haciendo clic en el botón de solicitud.

In this role you will lead CRM initiatives to grow and retain Freenow’s global user base, shaping lifecycle strategies and multi-channel engagement. You’ll work within the central CRM team across 9 markets, driving data-driven campaigns and cross-functional programs that boost activation and retention. You’ll mentor junior teammates, optimise experiments, and align communications with business priorities. This is a chance to influence growth at a scale that supports cities thriving through smarter mobility.

Compensaciones / Incentivos

Flexible working arrangements
LinkedIn Learning
Sabbatical & special leave policies
WeRoad partnership
Birthday off
24th December off and 31st December off? (wording in ad)

Responsabilidades

Define and implement lifecycle strategies to activate, engage, and retain users across 9 markets
Own end-to-end automation creation across channels (email, push, in-app, SMS, etc.)




Advise and coach junior CRM team members on best practices for global and local initiatives
Optimize performance through behavioural data, A/B testing, and reducing friction in journeys
Lead cross-functional projects (dashboards, lifecycle segmentation, process optimisation, experimentation frameworks)
Manage and optimise CRM automations to align with lifecycle stages and business priorities
Identify business opportunities and collaborate with Marketing, Product, local teams, and North American counterparts
Coordinate prioritisation and execution in a fast-paced, multi-market environment

Requisitos principales

5+ years of experience in CRM, lifecycle marketing, xqbhyrx or customer engagement (regional/global)
Hands-on experience with CRM platforms (Braze a plus)
Strong project management and stakeholder management skills
Ability to prioritise and manage diverse initiatives across time zones
Data-driven mindset using qua

📌 Senior CRM Manager (Barcelona)
🏢 Jobrapido
📍 Barcelona