Overview
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In this role you will lead demand generation initiatives for the automotive vertical, planning and executing integrated, multi-channel campaigns that drive qualified pipeline. You’ll work with Sales and cross-functional teams to align programs with revenue goals and industry trends. You’ll build and optimize campaign infrastructure and nurture flows to move buyers through the funnel, and you’ll report on performance to inform optimizations. This position offers the chance to shape how automation and digital transformation accelerate growth in a strategic industry.
Responsabilidades
Plan and execute industry-specific, multi-channel campaigns across email, paid social, digital ads and content syndication
Build and manage campaign infrastructure: landing pages, content offers, audiences, and nurture tracks
Maintain an always-on nurture motion and retargeting audiences to move buyers through the funnel
Partner with Marketing Ops/Sales Ops to ensure leads are correctly routed and lifecycle-managed;
review lead quality andfix data issues
Contribute to lead scoring review and ongoing workflow improvements
Track, analyze,



and optimize campaign performance against KPIs and recommend changes to targeting, creative, and channel mix
Build dashboards and structured reporting for stakeholders
Drive creative briefs, asset requests, and production workflows;
coordinate approvals with internal and external partners
Collaborate with Sales to align campaigns to revenue priorities and support pipeline, including webinars/events
Establish planning cadence, performance readouts, and stakeholder alignment
Requisitos principales
3–6 years in B2B demand generation / growth marketing (Software solutions, SaaS or complex xhfqzwm solutions a plus)
Proven experience executing multi-channel campaigns and optimizing with data
Knowledge of lead lifecycle concepts (MQL/SQL), nurturing, and audience-based retargeting
Comfortable partnering with Sales and cross-functional teams to deliver pipeline outcomes
Strong project management skills
Marketing automation + CRM familiarity;
dashboards/analytics experience (Salesforce, Qlik, MS Office);
familiarity with AI tools
cross-functional collaboration
data-driven decision making
strong communication
marketing automation
CRM
Salesforce

📌 Demand Generation Specialist (Barcelona)
🏢 Ptc
📍 Barcelona