Media Analytics Manager Because we strive to put people first. Culture, our way. Digital at PrimarkWhat’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. We are seeking a passionate Media Analytics Manager to lead and build analytics for paid media, partnering with key stakeholders to drive performance insights and strategy. This role combines hands-on analysis with ownership of analytics tools and strategy, requiring a data-driven mindset and ability to thrive in a fast-paced retail environment.What You’ll Get People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you,



we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. What You’ll Do as a Media Analytics ManagerIn your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day: Lead the strategic direction of paid media analytics while building and managing a high-performing teamPartner with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data-led strategiesDevelop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendationsBuild forecasts using historical data and third-party tools to optimize media budget planningDrive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and TableauManage key analytics projects such as MMP app tracking and digital marketing data infrastructureCollaborate with data scientists to design, meas

📌 Media Analytics Manager (España)
🏢 Primark
📍 España