Area Sales Manager - Home Care

Croda is a FTSE100 organisation where we truly believe our people are our difference and this, along with our values of Innovative, Responsible and Together, create ‘our Purpose, Smart science to improve lives™’. With over 5,000 employees globally, we specialise in the research and development of innovative ingredients for the Life Science and Consumer Care markets.

We are focused on developing our inclusive culture through accountability, collaboration and innovation. By joining Croda, you will be part of a team who are using smart science to create a more sustainable future.

Leading multinational chemical company is looking for an Area Sales Manager for the Home Care business. The selected candidate will report to the General Manager regarding their activities as Area Sales Manager for the Home Care business.

Job Purpose

Manage product sales within the assigned market or geographical area and deliver the commercial plan. The scope of responsibility covers the Home Care business across Southern Europe: Spain, Portugal, France, and Italy.

Develop and maintain customer relationships, primarily through face-to-face visits, in order to promote products.

Coordinate customer projects, follow up on new contacts and sample requests to convert them into sales, and identify and report on customer needs and business at risk.

Key Responsibilities

Develop the three-year sales plan and cost budgets, agree with management, and communicate objectives to the relevant teams.

Increase sales and gross margin, making autonomous decisions within the established commercial strategy.

Identify new business opportunities and follow up on contacts, sample requests, and prospective customers.

Participate in defining the one-year and three-year market strategy and communicate plans to the relevant business areas.

Manage territory priorities, routes to market, and customer performance, including forecasts,



product requirements, and complaints.

Analyze threats, opportunities, trends, and customer and competitor behaviors, sharing information with the Sales and Marketing teams.

Visit customers to present and recommend products, as well as coordinate development projects and marketing initiatives.

Provide guidance, training, and support to agents and distributors when required.

Address complex commercial issues related to sustainability, customer service, production, distribution, intermediaries, and complaints.

Improve the efficiency of commercial systems and procedures.

Skills and Requirements

Commercial experience and market knowledge.

Knowledge of regulatory bodies and proficiency in IT tools.

Strong communication, negotiation, planning, organization, and time management skills.

Commercial mindset, initiative, adaptability, autonomy, and decision-making capability.

High level of Spanish, English and Italian, both written and spoken.

Safe driving record. A full and valid driving license is required.

B2B sales experience is essential, including the ability to discuss technical concepts with customers.

Relevant industry, market, and product knowledge, or the ability to acquire it quickly.

Benefits Package

Private medical insurance.

Company car and parking.

Meal vouchers.

Hybrid working.

Life and accident insurance.

Physiotherapy services.

Other benefits.

Why Croda?

At Croda, we believe our people are our difference. We are people-led, driven by the desire to do good and deliver value, a unifying principle shaped by all the great people that have travelled through Croda since our beginning in 1925.

We pride ourselves on bringing together diverse teams and talents from across the globe and, guided by our values of Responsible, Innovative, and Together, we are passionate about building an inclusive, collaborative, and diverse organisation with innovation and customer

focus underpinning all that we do.

📌 Area Sales Manager - Home Care (Barcelona)
🏢 Croda International
📍 Barcelona