- Support planning, execution, monitoring and optimization of digital marketing campaigns across paid media, social media, search, email, content and other digital channels
- Implement digital marketing strategies and campaign plans for assigned clients
- Set up, launch, monitor and optimize paid social, paid search, display advertising, SEO, email marketing, content marketing, mobile and emerging-channel campaigns
- Manage audiences, targeting, budgets, placements, creative assets, links and tracking requirements
- Conduct quality assurance checks before campaigns launch
- Monitor campaigns and identify performance‑improvement opportunities
- Support A/B testing of creative, messaging, audiences, landing pages and other variables
- Manage day‑to‑day execution of assigned social media channels, including Instagram, Facebook, LinkedIn, TikTok and YouTube
- Develop, adapt, schedule and publish platform‑appropriate content and copy
- Support social media campaigns, promotions, competitions, activations, community management and influencer initiatives
- Set up and manage campaigns using Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other platforms
- Monitor KPIs and metrics including reach, impressions, engagement, CTR, CPC, CPM, conversion rates, CPA and ROAS
- Assist with budget pacing, optimization, retargeting, audience segmentation and conversion‑focused campaigns
- Support on‑page and technical SEO, keyword research and search performance analysis
- Set up and validate conversion tracking, pixels, tags and events
- Use Google Analytics 4, Google Tag Manager and platform analytics
- Monitor website and campaign performance and assist with dashboards, reports and performance summaries
- Collect and analyze campaign and channel data and prepare reports against objectives and KPIs
- Identify trends, opportunities, causes of performance changes and optimization recommendations
- Conduct competitor and market research and support post‑campaign analysis
- Use AI and automation tools responsibly for research, ideation, copy, keyword research, audience insights,



campaign analysis and reporting
- Test and recommend digital marketing, analytics, productivity and AI tools
- Maintain human review, confidentiality, intellectual property, brand standards and data privacy when using AI
- Collaborate with Digital Marketing Executives/Strategists, Graphic Designers, Client Services and other Synapse team members
- Participate in campaign kick‑offs, brainstorming and internal planning meetings
- Translate approved strategies into execution requirements and provide platform specifications
- Communicate campaign progress, challenges and opportunities
- Support integrated campaigns across digital and traditional channels
- Stay current with digital marketing, social media, paid advertising, SEO, analytics, AI and marketing technology developments
- Monitor platform, algorithm and industry changes, share learnings and develop stronger analytical and strategic capabilities

Requirements

- Degree, diploma or professional certification in Digital Marketing, Marketing, Communications, Advertising, Public Relations or a related field
- Approximately 1–3 years of relevant digital marketing experience
- Hands‑on experience supporting or managing digital campaigns
- Experience working with social media platforms and digital advertising tools
- Working knowledge of paid social, PPC, SEO, content marketing and digital analytics
- Experience preparing campaign reports and interpreting performance data
- Current or recent Google and Meta certifications strongly preferred
- Proficiency with digital marketing and analytics platforms, including paid advertising, social media management, SEO, email marketing, content management, campaign tracking,



and reporting/dashboard tools
- Ability to interpret campaign data, recognize patterns and identify opportunities for improvement
- Ability to develop clear, engaging and platform‑appropriate digital copy
- Ability to manage campaign settings, budgets, links, tracking, creative assets and publishing schedules
- Clear communication and ability to explain campaign performance and recommendations
- Ability to work effectively across Digital, Creative, Client Services and other disciplines
- Comfortable working across multiple clients, platforms and deadlines in a fast‑paced agency environment

Core Competencies

Demonstrates expertise in managing and optimizing digital marketing campaigns across various channels, including paid media, social media, SEO, and email marketing. Proficient in data analysis, performance monitoring, and utilizing digital marketing tools to drive campaign success.

Highest‑signal resume keywords

- Digital Marketing Strategy
- Campaign Management
- SEO Optimization
- Google Analytics 4
- Meta Ads Management

Hard Skills

- Paid Social Advertising
- PPC Management
- Content Marketing
- Email Marketing
- Campaign Tracking
- Performance Data Analysis
- A/B Testing
- Audience Segmentation
- Conversion Tracking
- Digital Analytics

Soft Skills

- Clear Communication
- Collaboration
- Creative Development
- Problem Solving
- Adaptability

Certifications & Qualifications

- Google Certification
- Meta Certification
- Digital Marketing Certification

Industry Keywords

- Digital Marketing
- Social Media
- Content Strategy
- Campaign Optimization
- Performance Metrics
- Market Research
- Client Services
- Brand Standards
- Data Privacy
- Fast‑Paced Agency Environment

Tools & Technologies

- Google Tag Manager
- Meta Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- Social Media Management Tools
- Reporting/Dashboard Tools
- AI Tools for Marketing
- Content Management Systems
- Analytics Platforms

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📌 Digital Marketing Associate (España)
🏢 Jobtailor
📍 España