Who we are ?A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare. Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.Your missionThe Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360º marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.DETAILED RESPONSIBILITIESDefine the local strategy for the brand/ranges and plan their omnichannel activations:



The BAM develops specific marketing action plans to activate the brand in a 360º Off/Online manner.Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.Define your brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, integral guidelines, and the omnichannel plan, with the aim of increasing your brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell-out and sell-in. You will also manage its implementation, coordination, monitoring, and optimization directly with media agencies and with analysis and input from the Media Specialist.Develop "MASTER" offline B2C activation

📌 Senior Brand Activation Manager (España)
🏢 Laboratoires Pierre Fabre
📍 España