- Interpret client briefs, business objectives, target audiences and marketing strategies to develop creative concepts and visual solutions
- Contribute to creative strategies for campaigns, brands and digital initiatives
- Translate marketing and communication objectives into visual concepts and storytelling approaches
- Participate in brainstorming, campaign ideation and creative strategy sessions
- Recommend alternative creative approaches where appropriate
- Partner with Client Services, Strategy, Digital and other teams on integrated marketing solutions
- Present creative concepts, design rationale and recommendations internally and to clients
- Conceptualize, design and produce creative assets for advertising campaigns, social media, digital advertising, brand identity, websites, presentations, print, outdoor, email, events, video, animation and motion graphics
- Develop visual systems consistent across platforms and campaign touchpoints
- Provide art direction for photography, video, animation and other visual content
- Ensure creative output meets brand guidelines, client requirements and quality standards
- Manage multiple creative assignments while meeting deadlines
- Explore and recommend AI-powered and emerging creative tools
- Use AI for ideation, concept development, image generation, visual exploration, storyboarding, content adaptation, research and production workflows
- Identify opportunities to automate or streamline repetitive creative tasks while maintaining quality and human oversight
- Experiment with design, video, animation, prototyping and content-production technologies
- Share tools, workflows, prompts, techniques and best practices with the wider team
- Maintain copyright, brand integrity, confidentiality and responsible AI standards
- Modernize creative production processes and capabilities
- Design for digital platforms and understand platform-specific requirements across Meta, Instagram, LinkedIn, YouTube, TikTok and Google
- Develop creative variations for audiences, formats and customer-journey stages




- Use campaign performance insights to recommend creative improvements
- Apply conversion-focused design fundamentals, including calls-to-action, landing-page design, visual hierarchy and user experience
- Research competitors, industries, audiences and cultural trends
- Monitor emerging visual trends, platforms, formats and technologies
- Share insights and recommendations to raise the team's creative, digital and AI capabilities
- Collaborate with account managers, strategists, digital marketers, copywriters, developers, photographers, videographers and external partners
- Participate in project kick-offs and briefing sessions
- Communicate timelines, dependencies and potential challenges
- Incorporate feedback while maintaining strategic and creative integrity
- Support improvements to creative workflows, briefing processes, quality assurance and project delivery

Requirements

- Professional experience in Graphic Design, Visual Communication, Advertising, Digital Media or a related field
- 5+ years of professional design experience
- Preferably including 3+ years within an agency, integrated marketing or fast-paced creative environment
- Strong portfolio demonstrating high-quality design, conceptual thinking and campaign work across multiple channels
- Experience developing creative concepts from briefs rather than solely executing predetermined designs
- Strong understanding of branding, typography, layout, visual hierarchy, composition and storytelling
- Experience designing for digital and social media platforms
- Experience working on integrated campaigns across multiple channels
- Experience with motion graphics,



video editing or digital experiences is strongly preferred
- Strong proficiency with Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects and Adobe Premiere Pro
- Experience with or willingness to develop proficiency in modern AI-enabled creative platforms and workflows is required
- Comfortable experimenting with generative AI platforms, AI-assisted Adobe capabilities, image and video generation tools, automation tools and emerging creative technologies
- Experience with Google Analytics and digital analytics platforms, content management systems, marketing automation platforms, digital advertising platforms, web design and prototyping tools, HTML5, basic UX/UI principles, copywriting or content development is an asset

Core Competencies

Demonstrates expertise in Graphic Design and Visual Communication, with a strong focus on developing creative concepts and visual storytelling across digital and social media platforms. Proficient in utilizing AI-enabled creative tools and analytics to enhance campaign performance and streamline workflows.

Highest-signal resume keywords

- Graphic Design
- Creative Concept Development
- Adobe Creative Suite
- Motion Graphics
- Digital Media Strategy

Hard Skills

- Graphic Design
- Visual Communication
- Creative Concept Development
- Branding
- Typography
- Layout
- Visual Hierarchy
- Composition
- Storytelling
- Motion Graphics

Soft Skills

- Collaboration
- Communication
- Creative Problem-Solving
- Time Management
- Feedback Incorporation

Industry Keywords

- Integrated Marketing
- Digital Advertising
- Campaign Strategy
- Social Media
- Emerging Creative Technologies

Tools & Technologies

- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects
- Adobe Premiere Pro
- Google Analytics
- Content Management Systems
- Marketing Automation Platforms
- Digital Advertising Platforms
- Prototyping Tools

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📌 Graphic Designer (España)
🏢 Jobtailor
📍 España