Overview

The RGM Commercial Strategy Manager, Impulse role will work across a wide range of commercial levers like promotional strategy, deal tiling & execution, channel strategy and Max the Mix agenda. The incumbent will develop plans that grow our business, whilst balancing profit & share performance by making appropriate internal / external data backed recommendations and managing execution through our commercial teams.Success will require working with a wide variety of internal stakeholders including Sales, Marketing, Commercial Finance, Shopper / Consumer Insights and SC as well as with external research and consultancy partners.Role will report into the RGM Director but will also have regular interaction with RGM Senior Director, as well as other Executive leaders.

Responsibilities

Lead development of pricing and promotional plans for the UK Snacks business that leverage consumer insights to balance internal and retailer KPIs,



and account for competitor strategiesCommunicate and align these plans with senior stakeholders including the UK Snacks commercial teams and the UK Executive Leadership teamDrive mix performance through single-serve growth – working E2E with Marketing, Sales, and Finance teams to identify opportunitiesExecute the annual commercial plan:Support channel growth through detailed and timely analysis on performance issues, sub-channel and brand-specific commercial recommendationsEvaluate and prioritise promotional proposals to ensure that we invest in the highest potential retail growth spacesLead cross-functional effort together with DX & Perfect Store to define execution prioritiesWork cross-functionally to build 3-year integrated commercial plan, including pack-price strategies as well as portfolio pricing recommendations. Model volume and financial implications of different strategic optionsDrive adoption of new RGM digital tools within ImpulseSupport RGM Director to diagnose transversal business performance questions and bring well rou

📌 Revenue Management Manager (España)
🏢 PepsiCo
📍 España