- Develop integrated digital strategies aligned with clients' marketing and business objectives
- Translate client briefs and business challenges into digital objectives, audiences, channel strategies, customer journeys and measurable KPIs
- Recommend digital channel mixes across paid social, search, display, content, email, websites, SEO and other platforms
- Partner with Account Managers on quarterly and annual client marketing strategies
- Challenge client briefs and assumptions using data, consumer behaviour and market insights
- Develop campaign measurement frameworks and define success metrics
- Conduct audience, market, competitor and digital trend research
- Analyze campaign and platform performance and identify optimization opportunities
- Translate data into actionable recommendations for clients and internal teams
- Participate in client meetings as the agency's digital strategy subject-matter expert
- Present digital strategies, insights and recommendations to clients
- Identify digital opportunities and advise clients on emerging digital trends
- Develop campaign frameworks across awareness, consideration, conversion and retention
- Define audience segmentation, targeting, messaging and channel roles
- Collaborate with campaign implementers and channel specialists
- Identify testing opportunities across audiences, messaging, creative, landing pages and channel mix
- Explore responsible applications of AI across strategy, research, personalization, content, analytics and optimization
- Identify technology and automation opportunities to improve agency workflows
- Share digital trends,



platform developments and emerging technologies with the agency
- Collaborate with Account Management, Creative and Digital teams on strategy, execution and deliverables
- Contribute digital strategy and insights to new-business pitches and proposals
- Identify cross-sell and upsell opportunities and contribute to new digital products, services and capabilities for Caribbean Ideas

Requirements

- 3-5+ years of experience in digital marketing, digital strategy, performance marketing or integrated marketing
- Agency experience strongly preferred
- Demonstrated experience developing digital strategies rather than solely executing campaigns
- Experience across multiple digital channels, including paid social, search, display, social media, content, email, websites and SEO
- Experience using data and analytics to evaluate marketing performance and develop recommendations
- Experience presenting recommendations and strategic thinking to clients or senior stakeholders
- Experience working with cross-functional creative, account management and digital teams
- Experience across multiple client accounts or industries is an asset
- Strong strategic and analytical thinking
- Ability to translate business objectives into marketing strategies




- Strong understanding of digital consumer behaviour
- Data interpretation and insight generation
- Excellent presentation and storytelling skills
- Strong written and verbal communication
- Creative problem‑solving
- Strong research skills
- Ability to simplify complex digital concepts
- Cross-functional collaboration
- Ability to manage multiple clients and priorities
- Strong understanding of AI and emerging technology
- Ability to influence without direct authority

Core Competencies

Demonstrates expertise in developing integrated digital strategies that align with client objectives, utilizing data-driven insights to optimize marketing performance across various digital channels. Proficient in audience segmentation, campaign measurement, and presenting actionable recommendations to clients.

Highest-signal resume keywords

- Digital Strategy Development
- Data Analysis and Interpretation
- Cross-Channel Marketing Expertise
- Client Presentation Skills
- AI and Emerging Technology Understanding

ATS Optimization Keywords

Hard Skills

- Digital Marketing
- Performance Marketing
- SEO
- Paid Social
- Email Marketing
- Content Marketing
- Campaign Measurement
- Audience Segmentation
- Market Research
- Data-Driven Recommendations

Soft Skills

- Strategic Thinking
- Analytical Thinking
- Creative Problem-Solving
- Cross-Functional Collaboration
- Excellent Communication

Industry Keywords

- Integrated Marketing
- Digital Consumer Behaviour
- Campaign Optimization
- Client Management
- Emerging Digital Trends

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📌 Digital Marketing Strategist (España)
🏢 Jobtailor
📍 España