Job Description:

Omega CRM, a Merkle & Dentsu company, is a leading consultancy specialized in digital transformation and Customer Experience (CX) solutions. We help top-tier brands, educational institutions, and public sector organizations innovate, accelerate their business strategies, and build long-term relationships through advanced technology ecosystems and domain expertise.

As a Business Unit Director for Public Sector, Education & Non-Profit, you will serve as a strategic executive leader responsible for full P&L; management within the assigned Business Unit. This role balances a 360° strategic business vision, a strong sales-driven mindset, and overall delivery excellence—leading high-performing teams, driving business growth, managing strategic vendor alliances (e.g., Salesforce), and expanding key accounts across government agencies, higher education, and non-profit organizations.
Main Responsibilities
- Develop and implement effective sales strategies tailored to the Public Sector, Education, and Non-Profit industries.




- Collaborate with Senior Managers and Managers within the Business Unit to achieve sales targets.
- Track and follow up on business opportunities reported in the Partner Portal.
- Ensure compliance with agreed objectives and the Omega-client promise.
- Drive upselling and cross-selling initiatives across assigned accounts.
- Participate in Steering Committees for enterprise and key accounts.
- Establish productive and professional relationships with key stakeholders in assigned client accounts.
- Negotiate and close complex agreements with enterprise accounts and public institutions.
- Monitor and analyze performance metrics, proactively proposing strategic improvements.
- Prepare monthly, quarterly, and annual sales forecasts.
- Conduct market research to identify new potential clients and business opportunities within the assigned verticals.
- Manage relationships with software vendors (manufacturers) and represent Omega CRM in relevan

📌 Business Unit Director – Public Sector, Education (Madrid)
🏢 Dentsu
📍 Madrid