- Plan, implement, and manage advanced digital campaigns across search platforms
- Optimize account structures, keywords, ad creatives, bidding strategies, and budgets
- Conduct traffic analysis and cleansing to improve investment quality and efficiency
- Analyze performance data, identify trends, and recommend optimization strategies
- Configure and manage audience targeting, segmentation, exclusions, and high-value audience activation
- Synchronize CRM and web analytics data to support accurate attribution and a 360-degree customer journey view
- Manage and optimize Paid Social campaigns across platforms such as Meta Ads and TikTok Ads, if applicable
- Design and implement full-funnel Paid Social strategies, if applicable
- Set up catalog campaigns, custom audiences, lookalikes, and tracking pixels, if applicable
- Manage and optimize programmatic campaigns through DSPs, if applicable
- Traffic and launch display, video, and native creative assets in ad servers and DSPs, if applicable
- Apply audience-targeting strategies using first-, second-, and third-party data, if applicable
- Monitor and optimize programmatic campaigns in real time, if applicable
- Manage PMPs and Deal IDs and support premium inventory access and negotiations, if applicable
- Monitor brand safety, viewability, and fraud prevention, if applicable
- Develop performance reports and attribution analyses
- Present recommendations, communicate strategies and results, and maintain direct client relationships
- Collaborate within a dynamic, multidisciplinary team
- Deliver against campaign objectives and KPIs

Requirements

- Highly skilled and experienced Senior Paid Media Specialist
- Strong expertise in Search Engine Marketing (SEM)




- Key specialization in either Paid Social Advertising or Programmatic Advertising
- Advanced campaign management experience across Google Ads and Microsoft Advertising (Bing Ads)
- Experience with Search, Display, Demand Gen, Performance Max, Shopping, and Google Merchant Center campaigns
- Ability to develop and execute SEM strategies
- Experience with account structures, keywords, ad creatives, bidding strategies, and budgets
- Ability to conduct traffic analysis and cleansing
- Ability to analyze performance data and recommend strategies
- Experience with advanced audience targeting, segmentation, exclusions, and activation
- Experience synchronizing CRM and web analytics data for attribution
- For Paid Social: expertise with Meta Ads and TikTok Ads; Pinterest Ads, X Ads, and Snapchat Ads are a plus
- For Programmatic: experience with DSPs such as Google DV360, The Trade Desk, or Amazon DSP
- Strong expertise in trafficking, configuring, and launching creative assets within ad servers and DSP platforms
- Experience using first-party, second-party, and third-party data for audience targeting
- Experience with real-time optimization, bidding, pacing, frequency management, and campaign KPIs
- Experience managing Private Marketplaces (PMPs) and Deal IDs
- Knowledge of brand safety, viewability, and fraud prevention solutions
- Ability to develop performance reports and attribution analyses




- Strong analytical ability and data-driven decision-making
- Excellent written and verbal communication skills
- Ability to present and defend recommendations and maintain direct client relationships
- Ability to collaborate within a multidisciplinary environment
- Strong focus on objectives and KPIs
- Experience with GA4, CRM integrations, Looker Studio or Power BI, and Google Tag Manager is nice to have

Core Competencies

Demonstrates advanced expertise in Search Engine Marketing (SEM) and Paid Social Advertising, with a strong focus on campaign management, audience targeting, and performance analysis. Proficient in synchronizing CRM and web analytics data to enhance attribution and optimize digital marketing strategies.

Highest-signal resume keywords

- Search Engine Marketing (SEM)
- Paid Social Advertising
- Google Ads
- Microsoft Advertising (Bing Ads)
- Audience Targeting

Hard Skills

- Campaign Management
- Traffic Analysis
- Performance Data Analysis
- Bidding Strategies
- Ad Creatives
- Keywords Optimization
- Real-Time Optimization
- Performance Reports
- Attribution Analysis
- Budget Management

Soft Skills

- Excellent Communication Skills
- Analytical Ability
- Collaboration
- Client Relationship Management
- Data-Driven Decision-Making

Industry Keywords

- Programmatic Advertising
- Private Marketplaces (PMPs)
- Deal IDs
- Brand Safety
- Fraud Prevention
- Viewability
- First-Party Data
- Second-Party Data
- Third-Party Data
- KPI Management

Tools & Technologies

- Google DV360
- The Trade Desk
- Amazon DSP
- Meta Ads
- TikTok Ads
- Google Tag Manager
- Looker Studio
- Power BI
- CRM Integrations
- Ad Servers

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📌 Channel Expertise Consultant (Madrid)
🏢 Jobtailor
📍 Madrid