Experteer Overview In this role you lead the design and delivery of memorable media experiences, aligning across channels to connect context with tailored content. You will work with cross-functional specialists to define, measure, and optimize the Mx framework for a portfolio of clients. The position focuses on leading strategy, governance, and post-campaign insight to drive client satisfaction and scalable outcomes. This is a hands-on leadership role at a general media agency with a focus on omnichannel integration and performance.Compensaciones / Beneficios
- Define and deliver optimal Mx (Connection x Context x Content) across client portfolios
- Collaborate with Audience Architect to develop growth-target personas throughout planning, buying, and segmentation
- Allocate budget across channels with econometrics and attribution specialists
- Recommend content and context aligned to client brief and strategy
- Oversee how channels work together and articulate the overall media experience
- Develop measurement frameworks with KPIs and methodology alongside Mx measurement teams
- Create and present the Mx Story to clients
- Create Mx guidelines with internal specialist teams
- Ensure quality control on plan delivery and Mx execution
- Provide post-campaign optimization and insights
- Contribute to client satisfaction and ensure optimal Mx delivery
- Ensure audience planning and data integration from Mx brief to measurement toolsetsResponsabilidades
- 8+ years in strategic planning
- Media, Brand qualifications u0026 languages: Bachelor or Master in Business, Marketing or Advertising
- English (Advanced)Requisitos principales
-
📌 Media Development Team Leader (Madrid)
🏢 Havas Edge
📍 Madrid
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.