This job is with lululemon, an inclusive employer and a member of myGwork – the largest integral platform for the LGBTQ+ business community. lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The Community team at lululemon is responsible for creating, developing and executing regional marketing strategies that inspire and connect key stakeholders, building brand awareness, brand familiarity and brand love across our key markets.

The Community Marketing Lead is a people and wellbeing industry leader whom collaborates with key stakeholders and partners to create and implement localised marketing strategy that supports overall brand marketing tactics to acquire new guests.

Deliver quarterly elevated community programming and experiences through local run, train and yoga partners across key cities in Italy and Spain at key brand campaign and/or cultural moments on the calendar.
Act as the marketing relationship holder for the most premium and relevant gyms, studios,



run clubs and shopping centres to design and manage bespoke partnerships to grow awareness, seed our core products, and acquire new guests.
Project manage the 360-marketing strategy for New Store Openings and New Market Entry, delivering the strategy and executing in close collaboration with cross-functional partners to drive the retail business.
Directly coach the store teams, facilitating quarterly strategy meetings and campaign enrolment sessions to build long-term brand equity and support delivering on brand marketing objectives in Spain & Italy
Oversee and support the Local Ambassador pipeline and program approval process.
Act as the local lululemon representative, identifying, building and maintaining lasting relationships with local key opinion leaders, Ambassadors, gyms, studios, athletes and more.
Manage strategic materials, budgets and reporting tools

5+ years of experience in multi-channel marketing and events (Sports marketing experience preferred)
~ An existing network within the wellbeing and fitness community is preferred.
~ Proven experience of creating marketing plans with proven results
~ Fluent in English and either Italian or Spanish (proficiency in both an asset).

This role is classified as Remote - Field Based under our SSC Workplace Policy (see SSC Workplace Program youlu page for an overview):

📌 Marketing executive con Inglés (Madrid)
🏢 Lululemon
📍 Madrid