We’re looking for a highly technical, data-driven Marketing Operations Lead to own and scale our marketing operations function across the business

This role sits at the center of Marketing, Sales and RevOps, ensuring our systems, processes and data work seamlessly together to power demand generation, customer lifecycle marketing, reporting and revenue growth

You’ll own our marketing technology ecosystem, optimize our lead management infrastructure, build scalable automations, maintain CRM health, and provide the reporting and insights that enable the marketing team to make better decisions

This is a hands‑on role for someone who enjoys solving complex operational challenges, building efficient systems, and turning manual processes into automated workflows

If you enjoy connecting platforms, cleaning messy data, building intelligent automations and enabling high‑performing marketing teams, we’d love to meet you

Own the marketing operations ecosystem: Manage and continuously optimize our core martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools, ensuring systems are scalable, connected and fit for purpose

Build and optimize automation: Design and manage workflows, lead routing, scoring, lifecycle processes and other automations that improve campaign execution, lead management and operational efficiency

Own CRM & data quality: Ensure the accuracy, consistency and health of our marketing database through segmentation, deduplication, enrichment, data governance and ongoing CRM optimization

Enable campaigns & lifecycle marketing:



Support the marketing team with the operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs, ensuring campaigns are properly tracked and optimized

Drive reporting & analytics: Build and maintain dashboards and reporting that provide visibility into funnel performance, campaign effectiveness, attribution, pipeline generation and key marketing KPIs

Manage integrations & data flows: Build and maintain integrations between HubSpot, Zoho, website, product and third‑party platforms using tools such as Zapier, APIs (Domo and others) and webhooks, working closely with Product, Engineering and RevOps where needed

Improve processes & scalability: Identify operational bottlenecks and opportunities for automation, standardization and AI‑enabled efficiencies, continuously improving how Marketing operates and scales

Partner cross‑functionally: Work closely with Marketing, Sales, RevOps, Product and Engineering to ensure strong alignment across systems, processes, data and the overall customer journey

Benefits

Build something that changes the world

Friendly, get ship done environment

Work alongside outstanding talents

Team building events (that don’t suck)

ESOP packages





Strong understanding of marketing attribution and funnel analytics

Strong experience managing CRM platforms (Zoho CRM experience is highly preferred)

Advanced reporting and dashboard creation experience

Integrations

5+ years of marketing operations experience, preferably B2B (SaaS preferred)

Operations Hub

Strong ability to juggle multiple projects, stay organized, and prioritize quickly

Custom objects

Workflows

Ability to think about customer journeys beyond open rates and click through rates

Team player with excellent analytical and problem-solving skills

Automation

Reporting

Marketing Hub

Experience with lifecycle marketing, lead management and CRM architecture

Detail-oriented with strong technical and analytical skills and knowledge of BI tools

Extensive experience working with HubSpot:

Extensive experience building integrations using Zapier or similar automation platforms

Highly competent Hubspot specialist

BA in marketing, business, communications, technology or similar area

Experience with a variety of tools (Domo, Zoho, Zapier)

Experience with Google Tag Manager and GA4

Experience with BI platforms such as Looker Studio, Tableau or Power BI

Familiarity with SQL or querying marketing data

Knowledge of APIs and webhook integrations

Experience implementing AI-powered marketing workflows and automation

Understanding of data privacy regulations (GDPR, consent management and data governance)

Experience supporting international or multi-product marketing teams

Excellent English - Written and verbal skills

📌 Marketing Operations Lead (Barcelona) (Madrid)
🏢 WebCargo
📍 Madrid