Because we strive to put people first. Culture, our way.Insights at Primark What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. We are a growing team within Primark, integrating insights to drive performance and support strategic goals through insight‑led decision making. As Senior Analyst – Brand Insights, you’ll play a pivotal role in representing the consumer; you’ll uncover the various drivers of brand choice, helping the business build a general brand. Reporting to the Brand & Consumer Insights Manager, this role will turn diverse datapoints into actionable recommendations that strengthen how consumers perceive and engage with our brand across markets.What You’ll Do as a Senior Analyst - Brand Insights In your role, you’ll collaborate with different people across a range of skillsets.



Here’s a flavour of your day-to-day:Lead the development and evolution of our brand understanding. You’ll be responsible for designing and evolving key measurement programmes including brand tracking, brand equity, audience understanding and brand positioning. You’ll manage the relationship with our agency partners, owning the budget and timeline of deliveries, and run quality checks to ensure all deliverables are up to standard. You'll create a clear and compelling view of how consumers perceive Primark across markets and against competitors.Drive strategic insight programmes that uncover opportunities for brand growth and differentiation. Drawing on leading brand and behavioural science frameworks, you'll help shape the long-term vision for Brand Insights while exploring innovative approaches to representing the consumer voice across the businessCollaborate across central and local Brand & Marketing teams to establish opportunities to grow, including establis

📌 Senior Analyst (España)
🏢 Primark
📍 España