At Pfizer, our purpose is breakthroughs that change patients' lives. Pfizer is building AI capability at scale and the GTM and Adoption team makes Pfizer's AI platforms part of how 80,000 colleagues work. We find what blocks adoption, remove it, and measure the change in practice.The Senior Manager, CX Adoption Analytics & Insights Lead is the data-driven engine of the team. Without deep telemetry, the rest of the team is guessing. This role tracks exactly who is using our internal AI Digital Platforms, how deeply they are engaging, and where they are encountering barriers, and turns that into numbers the whole team can act on.This role explains why adoption stalls. When a metric misses, this role diagnoses whether it's a workflow-fit problem, a comprehension gap, a motivation gap, or something structural, and hands that diagnosis to the Head of GTM and Adoption to route to the right function.



This role also draws the line between “completed training” or “joined a channel” and “actually adopted,” so the team is never celebrating activity that doesn't hold up over time.This role helps build organizational capability by establishing common measurement practices, enabling data-driven decision making, and helping stakeholders understand the behavioral drivers of successful adoption.Analytics Leadership & Organizational CapabilityEstablish standards, frameworks, and best practices for adoption measurement and behavioral analytics across adoption initiatives.Build organizational capability by enabling stakeholders to effectively interpret and apply adoption metrics, behavioral indicators, and value-realization measures.Facilitate knowledge sharing by communicating analytical insights, methodologies, and successful measurement approaches across business units.Influence business and product decisions through evidence-based recommendations and effective communication rather than formal authority.Platform Engagement Baseline & Core MetricsEstablish and own the engagement base

📌 Senior Manager, CX Adoption Analytics (España)
🏢 Pfizer
📍 España