Marketing Operations Manager / Lead Journey – Demand Generation CoE Role Summary The Marketing Operations Manager / Lead Journey sits within the Demand Generation Center of Excellence (CoE) reporting to the Director of Customer Engagement, and owns the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL across multiple global brands and regions. This role owns the lead journey from anonymous engagement through MQL handoff to Sales, ensuring prospects are captured, identified, nurtured, scored, and qualified consistently.

The Marketing Operations

Manager / Lead Journey balances global standardization with regional flexibility to deliver frictionless, scalable lead journeys.

Lead flow is treated as a product: intentionally designed, governed, measured, and continuously improved. Own and optimize lead journeys from anonymous engagement through MQL across general brands Align lead capture and engagement across web forms, chat, messaging, call-back,



and other interaction channels Partner with regional teams to adapt journeys to local market needs while maintaining global standards Monitor funnel performance through MQL; Govern lead data hygiene, taxonomy, and cross-platform consistency Love designing how anonymous demand turns into qualified demand Can balance global frameworks with regional nuance and reality Influence effectively across brands, regions, and functions without direct authority Strong experience in demand generation operations, lead management, or marketing operations Hands‐on work with marketing automation platforms, lifecycle orchestration, and lead scoring Solid understanding of CRM concepts and MQL definitions, handoff logic, and governance Experience supporting multiple brands or regions within a shared demand generation model Analytical mindset with the ability to diagnose funnel issues and optimize performance through MQL Clear communicator in global, cross‐functional environments chat, messaging, call routing), preferred hands‐on experience with Genesys. Understanding of Salesforce lead objects and MQL handoff models Experience working with analytics or data platforms to support dark‐funnel visibility and attribution

📌 Operational Marketing Manager (H/M) (Coslada)
🏢 Ingersoll Rand
📍 Coslada