Overview

In this role you will develop and execute the sales strategy for a portfolio of national off-trade accounts in Spain, aligning with Brown-Forman Spain’s objectives. You will manage ongoing customer relationships, coordinate cross-functional efforts, and drive commercial performance through strategy, promotions, and negotiations. You will lead joint business planning, ensure effective field execution, and oversee trade spend to maximize profitability. With a focus on premium beverages, you will shape growth across key accounts and contribute to the company’s market leadership. This is a hands-on, high-impact role that blends strategic thinking with practical execution across disciplines.

Compensaciones / Ventajas

- Total Rewards
- equitable pay structures
- premium employee experience
- range of premium benefits

Responsabilidades

- Develop and implement per-customer sales strategy aligned with BFS objectives
- Manage the full scope of commercial interaction with national off-trade customers
- Build and maintain high-impact, long-term partnerships with national account buyers (JBP and on-site reviews)




- Design and evaluate promotional strategies; optimize trade spend and drive efficiency
- Negotiate commercial terms and manage customer trading terms
- Develop customer new product launch plans and ensure successful implementation
- Set goals for outsourced off-trade field team and ensure flawless execution at points of purchase

Requisitos principales

- Proven track record in Key Account Management within FMCG, preferably spirits/wine/premium beverages
- Deep understanding of off-trade channel dynamics, trade margins, and promotional mechanics
- Strong financial acumen (P&L; management, trade spend optimization, gross margin analysis)
- At least 6 years in key account management in the spirits industry
- Strong presentation skills
- Advanced English speaking and writing skills
- Driving license
- High availability to travel nationally (>50%)

- strong presentation skills
- strategic negotiation
- cross-functional collaboration
- P&L; management
- trade spend optimization
- gross margin analysis

📌 National Key Account Off-Trade (Barcelona)
🏢 Brown-Forman
📍 Barcelona