What do we do?Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.The RoleWe're looking for a Senior Marketing Insights Analyst to sit at the heart of our Marketing team and report into the Marketing Ops & Programs Lead. You'll be the analytical engine behind our marketing investments: turning data across sources into clear opportunity and performance narratives, actionable insights, and recommendations that steer how we invest and optimise.This is not a back-office data role. You'll be embedded in Marketing Operations, working closely with channel owners, campaign managers,



and marketing leadership to make sure every program and campaign we run is measured well and iterated on quickly. You'll also partner closely with our Senior Marketing Analytics Engineer in Data Engineering, ensuring our upstream data infrastructure is world class.What you'll doOwn the marketing performance narrative: define questions that matter, and deliver decision-ready insights to channel owners and marketing leadership on a regular cadence, from weekly channel reviews to quarterly business reviews.Shape how marketing budget is allocated: build the forecasting, scenario modelling, and benchmarking that informs quarterly and annual planning, and make clear recommendations on where to invest, hold, or pull back.Own our revenue attribution practice: maintain and evolve our attribution models, interpret multi-touch and pipeline contribution data, and be the team's authority on what is genuinely driving pipeline and revenue.Design and run i

📌 Senior Marketing Insights Analyst (España)
🏢 Paddle
📍 España