Join us in shaping the future of mobility At
Webfleet
, we develop solutions that help fleets navigate an increasingly complex regulatory landscape while improving efficiency, reducing risk, and lowering operating costs.

We are looking for a
B2B Product Marketer
to drive the go-to-market strategy, positioning and commercial success of our Compliance and Sustainability solutions portfolio. This role is idóneo for someone who is comfortable operating at both strategic and hands-on operational level, and who is naturally curious, analytical, and passionate about understanding how regulatory and industry developments impact fleet operators.

Working closely with Product Management, Marketing, Sales, Customer Success, and regional teams, you will identify market opportunities, translate complex regulations and compliance solutions into compelling customer value propositions, and bring innovative solutions to market. Success in this role requires strong product marketing expertise, combined with the ability to critically evaluate evolving legislation, understand customer needs,



and recognise where market and regulatory developments create opportunities to deliver customer value and drive business growth.

Here is a little taste of the ‘’How-to-sell’’ challenge:
- Monitor and analyse fleet-related regulations, legislation, and industry developments to identify emerging customer needs, market opportunities, and potential product requirements.
- Act as the voice of the market by combining regulatory insights, customer feedback, competitive intelligence, and industry trends to influence product and proposition strategy and messaging.
- Translate complex regulatory requirements and compliance challenges into compelling value propositions, messaging frameworks, customer benefits, and sales narratives.
- Partner closely with Product Managers, Value Stream Leads, legal experts, regional teams, and commercial stakeholders to align strategy and maximise customer adoption and busine

📌 Product Marketeer (Barcelona)
🏢 Webfleet
📍 Barcelona