Overview

As Senior Growth Data Analyst, you own end-to-end analytics for growth, guiding multi-channel investment and revenue impact. You bridge marketing tech, data engineering, and growth analytics to build scalable data models and MMM frameworks. You'll deliver actionable insights, mentor peers, and raise data quality across Growth.

The role blends advanced modeling with AI-enabled automation to accelerate decision-making. You join a fast-growing, international team driving the future of short-term rentals.

Compensaciones / Beneficios Remote flexibility

25 days paid vacation

Alan health insurance

Meal allowance and half off meals

Adaptable remuneration for tax-efficient benefits

Home office gear provided

Responsabilidades

Design, calibrate, and maintain Marketing Mix Models (MMM) to inform long-term media spend

Architect scalable data models integrating multi-channel marketing, web, and product telemetry

Conduct deep-dive analytics across acquisition channels to surface growth opportunities





Leverage AI tools to automate reporting and accelerate insight generation

Design measurement frameworks for lifecycle events, activation, retention, and LTV

Create measurement for AI search and GEO channels where traditional attribution is limited

Translate quantitative findings into visual narratives for executives and stakeholders

Own the full measurement stack including MMM, incrementality, geo-lift testing, and privacy-first tracking

Partner with Marketing, Product, and Finance to align analytics with CAC and LTV

Establish data governance, standards, and visualization guidelines

Requisitos principales Hands-on experience with MMM or incrementality testing

Strong marketing analytics knowledge (CAC, LTV, ROAS, multi-touch attribution)

Ability to write production-grade code and build robust data models

Privacy-first tracking approaches

Presentation and influencing

Data-driven mindset

Business acumen

BigQuery

DBT

RudderStack

📌 Senior Growth Data Analyst (Barcelona)
🏢 Lodgify
📍 Barcelona