Overview As a Senior Marketing Data Analyst in the Marketing Analytics team, you design and deliver high-impact analytics solutions, build data pipelines, and create tools that empower partner teams. You'll shape the analytics direction with advanced statistics and AI-driven automation, while translating insights into strategic actions for marketing. This role blends data science with cross-functional collaboration to drive growth and efficiency at Zynga.

Compensaciones / Ventajas Hybrid Barcelona office 25 days annual leave Private medical insurance Stock purchase plan Professional development budget Onsite gym and meals Responsabilidades Partner with marketing and cross-functional teams to identify growth opportunities and shape initiatives Lead analytical deep dives to surface actionable insights for senior stakeholders Visualize and communicate findings to enable data-driven decisions Apply statistical methods to evaluate performance and manage uncertainty in major initiatives Prototype AI-driven automation to streamline investigations and decision-making Requisitos principales Predictive modeling, statistics, experimental design, optimization, data visualization Understanding of marketing metrics and KPIs, including LTV modeling and incrementality analysis Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow Strong analytical and problem-solving skills with the ability to translate ambiguous questions into insights Strong communication skills to explain complex data simply Familiarity with AI/ML concepts or automation of recurring analytics workflows is a plus Team player with proven data analytics experience 팀워크와 협업 능력 우수한 커뮤니케이션 능력 문제 해결에 대한 체계적 사고 SQL Python Redshift

📌 Senior Marketing & Data Analyst (Barcelona)
🏢 Zynga
📍 Barcelona